Singapore’s Changi Airport Group (CAG), Singapore Tourism Board (STB) and Qantas have entered into a three-year deal, a $5 million marketing initiative, to grow traffic to and through Singapore.
This new tie-up will take the number of Qantas’ weekly return services into and out of Changi Airport to over 50. This will be making the airline on of the largest foreign airlines operating out of Singapore.
As per the new partnership, CAG, STB and Qantas will work together on a series of joint marketing campaigns in Australia, the United Kingdom and South-east Asia to promote travel on Qantas services via Singapore, said a report in the Straits Times.
“Singapore is Qantas’ largest hub outside of Australia, carrying more than 20 per cent of our wide body fleet,” The Straits Times quoted Qantas’ chief executive Alan Joyce. “It is a cornerstone city in our international network strategy and plays an important role in our ability to respond to the incredible growth we are seeing in travellers from Asia.”
The deal will also allow Qantas to better leverage its partner network in the region, which includes working with its low-cost arm, Jetstar, Mr Joyce said.
STB’s chief executive Lionel Yeo said he sees the partnership as an opportunity to drive more visitor arrivals to Singapore, thus raising its profile as a quality destination.
“Australia and the UK have always been important source markets for Singapore, ranking 5th and 12th respectively in 2017. The addition of more Qantas services, especially the return of the iconic Kangaroo Route (Sydney-Singapore-London), is set to draw even more visitors from the two countries,” he was quoted by The Straits Times.