British Airways has appointed Andrew Brem as Chief Commercial Officer and a member of the British Airways Management Committee. Andrew replaces Adam Daniels who will join Avios as Chief Commercial Officer.
Alex Cruz, Chairman and CEO of British Airways, said, “I am thrilled to welcome Andrew to British Airways. Andrew is a great talent with extensive experience of leading and growing consumer businesses. We are investing £4.5 billion in our products and services over the next five years and Andrew will be instrumental in accelerating our transformation and strengthening our commercial offer. We are all looking forward to working with him.”
Andrew’s most recent position was as Chief Digital Officer at Aviva, overseeing digital growth, transformation and customer propositions. Prior to Aviva, he was Managing Director of British Gas’ connected homes business, where he launched Hive.
Andrew has also previously held leadership positions at Carphone Warehouse and ASDA.
Andrew will join British Airways on 29 October 2018 and will report to Chairman and CEO, Alex Cruz.