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Air Canada Cargo Selects Rotate’s Sales Cockpit for Digital Boost

Our Bureau - : Jun 11, 2024 - : 12:57 am

Air Canada Cargo has chosen Rotate to deploy the Sales Cockpit to propels the company’s worldwide digitalisation initiatives.

The Sales Cockpit is an online software that persistently analyses the airline’s data to automatically pinpoint specific opportunities with customers. By integrating this with existing systems, Air Canada Cargo can automatically trigger sales opportunities in its CRM and more effectively monitor agreements to evaluate performance against customer expectations. This integration guarantees that sales teams receive timely and pertinent information to enhance discussions and serve customers more efficiently.

“This partnership with Rotate and the roll-out of the Sales Cockpit will enable our Sales teams to provide more personalised and timely service to our customers while maintaining a consistent approach globally,” said Matthieu Casey, Managing Director – Commercial at Air Canada Cargo. “This consistent approach allows us to work collaboratively and proactively as our customers’ needs change,” he added.

We are thrilled to support Air Canada Cargo in its digitalisation journey. Our collaboration has enhanced the Sales Cockpit, making it a more effective tool for their sales teams,” said Ryan Keyrouse, CEO at Rotate. “The feedback from Air Canada Cargo has been important in refining the solution to better meet the needs of the industry.”

The deployment of the software is a part of Air Canada Cargo’s wider digitalisation strategy, which is aimed at improving the overall customer experience. By automating the identification and management of sales opportunities, the Sales Cockpit ensures that no opportunity is overlooked, and that customer interactions are more informed and responsive.

Following successful deployments with Air Canada and Etihad, the company intends to further expand this CargoTech solution to other airlines, aligning with its mission to assist the air cargo industry in making important commercial decisions.


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