Boeing achieved an annual record for e-commerce parts sales last year with more than $2 billion in online orders. Commercial orders accounted for $1.5 billion in sales.
Fueled by investment in digital tools, Boeing Distribution Inc. (formerly Aviall) sold nearly 70,000 parts products through its e-commerce site to commercial and government customers, eclipsing pre-pandemic levels. The company’s online revenue last year was 15 % higher compared to pre-pandemic levels, while orders were 20 percent higher.
“Our $2 billion closeout to 2021 was a great capstone as the market heads to a more stable recovery,” said Ted Colbert, president and chief executive officer, Boeing Global Services, at the Singapore Airshow today. “Our e-commerce capabilities are a great example of the digital solutions we provide to enable industry recovery and growth.”
The company has rolled out new tools to improve the customer experience, including a new homepage, a live chat feature, and an online knowledge center. The refreshed e-commerce parts website, which features over 500,000 products, saw five million visits from 50 countries last year.
“In addition to launching new digital tools, we are creating a more streamlined process for our customers by realigning strategy, program, and product line management with supply chain and customer support.,” said William Ampofo, vice president of Parts, Distribution Services, and Supply Chain, Boeing Global Services. “We will continue to focus on digital and performance improvements, along with simplifying how we engage with our customers.”
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