Sabre Corporation, software and technology provider, has renewed its long-term distribution partnership with Korea’s largest Low Cost Carrier (LCC), Jeju Air.
Jeju Air typically operates scheduled domestic services between cities across South Korea as well as between Seoul and international destinations including Japan, China, Russia, the Mariana Islands, and a number of key destinations across Southeast Asia. Distributing its air content through Sabre’s Global Distribution System (GDS) will remain an important part of the carrier’s distribution strategy as the travel industry continues to strategise for recovery and growth amid the current pandemic.
“As the industry continues to deal with the impact of Covid-19, it is clear that LCC’s are playing a vital role in the recovery of the travel ecosystem, and we’re pleased to be able to support Jeju in its strategic aims,” Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions Airline Sales, said . “This latest renewal is testament to Jeju’s confidence in Sabre’s extensive distribution network and to our shared resilience and commitment to driving recovery in the South Korean market and beyond.”
“We have already seen strong recovery in South Korea’s domestic market aided by our position on the world’s top domestic route from Seoul to Jeju Island and have re-commenced flights to other key markets,” said MyungSub Yoo, Managing Director, Commercial Division, Jeju Air. “We know that old patterns in passenger preferences and behaviours are likely to continue to change and we needed the right travel technology partner to provide the intuitive solutions needed so we can adapt and grow. Continuing to be part of Sabre’s GDS will enable us to grow reach, target new geographic markets and reach high yield customers as we ramp back up to previous levels while preparing for the new post-Covid-19 new normal by planning our return to large-scale operations.”
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