Kirsten de Bruijn, an air cargo veteran with 13 years of experience in management in the air cargo industry, has joined Qatar Airways as Senior Vice President, Cargo Sales and Network Planning.
“The COVID-19 crisis has accelerated the need for flexibility and agility. It has also fast-tracked demand for digitalization,” said Guillaume Halleux, Chief Officer Cargo at Qatar Airways. “Optimizing the utilization of freighters, the network, pricing and processes will mean embracing digital as the central vector of change. Qatar Airways is a world leader in this space and our ability to constantly adapt and adjust will continue to be part of the fundamental premise of our air cargo strategy.”
“We share the same vision of the industry and Kirsten perfectly understands the sector’s demands – as well as its volatility and its extremely competitive nature,” said Halleux. “ She is able to challenge existing processes thanks to her customer-focused vision and extremely high standards. She is a major asset to the Airline.”
“Air cargo is probably one of the most competitive industries out there. It means you have to find ways to avoid being commoditized and you have to think globally – to constantly be aware of the speed with which technology is changing how we do business. Qatar Airways Cargo represents the cutting edge of change in the global air cargo market,” said de Bruijn.
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