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Paramount Unveils New Brand Evolution

Paramount Unveils New Brand Evolution

Our Bureau - : Feb 20, 2023 - : 8:29 pm

UAE headquartered Paramount, the global aerospace and technology company with a 29-year track record of developing defence solutions in challenging environments is showcasing its new brand evolution at the ongoing IDEX 2023.

Headquartered in the UAE , Paramount is charting new territory, evolving from a legacy manufacturer to a technology-driven, future-focused OEM. Its brand evolution celebrates the company’s upcoming 30 year anniversary and its move towards a 360 degree technology solutions provider, leveraging its extensive and proven IP base to enable defence industrialization within its customer countries

Founder of Paramount, Ivor Ichikowitz stated: “Over the past 30 years, the world has changed significantly, and so has our trajectory. Our new logo is in line with the growth and development of the company and positions us well into the future.

“Our brand evolution reflects our transformation into a complete technology company. We are focused on designing, engineering, prototyping, industrialization, assembly and certification of ingenious, 360-degree, battle-proven defence solutions that fit each of the local markets we serve.” Ichikowitz said.

Founded in South Africa in 1994, Paramount has manufactured and supplied armoured vehicles, aircraft, naval vessels, sensors and other technologies to more than 25 countries across the globe. The company operates in Africa, the Middle East, Europe, the Americas, Central Asia and Southeast Asia.

Among Paramount’s current technology priority areas is the expansion of its autonomous or optionally-manned capability based on its existing portfolio of air, sea and land assets platforms. Additionally, the company is increasing its comprehensive range of unmanned aerial systems (UAS) technology.

“Today, the majority of projects that we do around the world relate to either evolving technology that we’ve already developed for the unique requirements of each country, or using our wide-ranging IP and expertise to develop new products that solve specific operational requirements.” Ichikowitz added.

Paramount offers portable, in-country manufacturing and transfer of technology, skills, and licensed IP. This approach enables countries to develop independent defence capabilities, creating local jobs and supporting the domestic economy while protecting territorial sovereignty and maintaining peace and stability.

As the industry’s leading portable defence manufacturing solutions provider, Paramount is well-positioned to help governments worldwide achieve their strategic goals. The company’s holistic solutions approach integrates licensed IP with extensive land, sea & air capabilities to enable governments to develop fully integrated independent defence solutions in-country.

Paramount has a proven track record of building successful industrial partnerships and actively seeks global partnerships with governments and other industrial partners or national champions to broaden its international footprint further. The company has expanded globally through a number of strategic acquisitions, joint ventures, global partnerships and various product innovations.

Steve Griessel, Group CEO of Paramount stated: “In the current geopolitical environment, defence industrial autonomy is one of the most important considerations for any government. Paramount’s relevance in regions like the Middle East is increasing substantially. We remain one of the few organisations in the defence industry worldwide, with the depth and breadth of capability across several domains, who has as its business model the sharing of technology and the development of domestic industrial capability.

“Paramount has the advantage that over the past 29 years we have invested the time and funds to develop the base technology and to develop battle proven certified products. This adds huge value to our industrial partners who are able to have a running start by partnering with us on portable production to fast track defence industrial capability.”

The company has a global presence of offices in various countries including the United Arab Emirates, South Africa, United Kingdom, USA, Nigeria, Ghana, Cyprus, Kazakhstan and Greece. Its aircraft, vehicles, autonomous systems and naval vessels are manufactured at various manufacturing sites around the world.

“Our objective for the next five years is to expand portable production across five or six production facilities around the world. It’s time to use the building blocks of our success to create the platform for our expanding global growth. Our brand messaging and the Paramount logo has evolved to reflect and position Paramount for the next 30 years.” Griessel concluded.


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