Philippine Airlines has improved its digital payments experience by introducing multi-currency pricing through the deployment of Amadeus’ FX Box platform.
Philippine Airlines is the first airline to introduce multi-currency pricing (MCP) from Amadeus. The FX Box platform makes airline shopping easier by displaying the price of an air fare in the travelers’ preferred currency when they book. The foreign exchange transaction is fully automated, and the airline receives payment in its currency of choice, eliminating back-office administration.
Currently, many international travelers must book flights in a foreign currency when shopping on an airline’s website, which is confusing for the traveler and can reduce conversion rates for the airline. A recent PayPal study found that about 75% of international shoppers prefer multi-currency pricing when making cross-border purchases.
The service allows the airline to offer an improved customer experience while controlling the exchange rates used. This is different from many foreign exchange services available today which are managed by the payments chain directly.
“Displaying the offer in the traveler’s currency drastically improves the shopping experience and boosts conversion rates,” said Bart Tompkins, Managing Director, Payments, Amadeus. “Imagine a US citizen who’s traveled to Japan and then needs to book a flight to the Philippines. It’s hard for that US traveler to compare the airline’s offer and make a decision when it’s priced in Japanese Yen or Philippine Pesos.”
“By working with Amadeus we’ve made it easier for international travelers to book our flights in currencies they understand,” said Wilson H. Go, Chief Information Officer, Philippine Airlines. “Enhancing the traveler’s payment options with FX Box provides transparency and improves the experience of our travelers. Making travel simpler and easier through digital innovations is a key priority for PAL as we prepare to add more flights and welcome an increased number of international travelers on our nonstop flights within Asia, to North America, UK, and the Middle East. ”
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