Page 4 - AAA MAY - JUNE 2014 Online Magazine
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THE AEriAl viEw
EDITOR’S NOTE CREDITS
EDITOR
As Good As It Gets! Jay Menon
A flight simulator found in the home of Capt. Zaharie Ahmad Shah, the pilot of the jay.menon@gbp.com.sg
missing Malaysia Airlines jetliner, raised some eyebrows. Why did Capt. Ahmad, Executive Publisher & CEO
with about 18,000 career hours in the air, need flight simulator training? Experts Vittorio Rossi Prudente
vittorio.prudente@gbp.com.sg
argue that many pilots use at-home software to practise flying different routes and
to become acquainted with unfamiliar airports. COO & Marketing Director, Asia
Siva Sachi
siva.sachi@gbp.com.sg
Our cover story dwells upon the rising demand for simulation and training products Art Director
in the wake of an unprecedented growth prediction of new-generation jetliners. Over arthur Chan
arthur.chan@gbp.com.sg
the next 20 years, Airbus and Boeing predict there will be a demand for anywhere
between 29,000 to 35,000 new commercial aircraft. Web Director
elmer Valencia
elmer.valencia@gbp.com.sg
In this issue, we also bring a sneak peek into the ‘Heights of Luxury’ launched by Circulation Manager
Etihad Airways. The Abu Dhabi-based carrier is targeting well-heeled customers Khairul naem
khairul.naem@gbp.com.sg
who are willing to spend big on premium seats, with a closed-off bedroom, private
bathroom and a dedicated butler. Etihad CEO James Hogan conceded that offering ADVERTISING REPRESENTATIVES
Europe, Middle East, South Africa & South America
what the airline says is the first-of-its-kind multi-room suite has helped generate Contact: Vittorio Rossi Prudente
buzz, but that ultimately it is a serious effort to bring in more cash. Tel: +39 049 723 548 Fax: +39 049 856 0792
Mob: +39 335 611 9295
email: vittorio.prudente@gbp.com.sg
Another interesting story we have is on the first flight of an all-electric aircraft ASEAN, Taiwan, Hong Kong & Australasia
prototype. The electric E-Fan experimental aircraft took to the air for its maiden Contact: Siva Sachi
Tel: +603 778 12903/2909 Fax: +603 778 12915
public appearance at the Airbus Group’s E-Aircraft Day in Bordeaux, France in Mob: +601 2905 6825
April. The E-Fan project is likely to not only lead to a further reduction in aircraft email: siva.sachi@gbp.com.sg
emissions and noise to support environmental goals of aircraft makers, but it will South Asia – India, Pakistan, Sri Lanka, Bangladesh & Nepal
Contact: Vinod Ghansela
also lead to more economic and efficient aircraft technology in the long run. MoD: +91 9810806939
email: vinod.ghansela@gbp.com.sg
USA & Canada
An interesting read is how social media is playing an important part in the low-cost Contact: Josh Mayer
carrier market. With the dynamic nature of social media, LCCs are evolving their Tel : +1 972 816-6745 Fax : +1 972 767 4442
strategies and marketing methods. Airlines are focusing on adapting new trends email : jm@mayeradvertising.com
and new tools to connect with their customers on an even more personal level. Israel
Contact: Tamir eshel
Tel : + 972 544 508 028 / +972 989 117 92
Furthermore, we have several other interesting stories including an interview with Fax : +972 989 199 65
Jose Eduardo Costas, vice president, market intelligence at Embraer Executive email : eshel_tamir@yahoo.com
Jets, and a column by aviation expert Sanat Kaul on Air Defence Identification Zones China
Contact: Xu yixin 徐一新
(ADIZ). Read on! Mob: +8613811688955
Tel: 86-10-58354055 / Fax: 86-10-84043033
e-mail : xuyixin@cannews.com.cn
Turkey:
JAy MEnOn Contact: ayse akalin
Editor Tel : +90 (312) 4471320
e-mail : a.akalin@defence-turkey.com
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