Page 4 - AAA MAY - JUNE 2014 Online Magazine

THE AEriAl viEw

EDITOR’S NOTE CREDITS

EDITOR
As Good As It Gets! Jay Menon
A flight simulator found in the home of Capt. Zaharie Ahmad Shah, the pilot of the jay.menon@gbp.com.sg
missing Malaysia Airlines jetliner, raised some eyebrows. Why did Capt. Ahmad, Executive Publisher & CEO
with about 18,000 career hours in the air, need flight simulator training? Experts Vittorio Rossi Prudente
vittorio.prudente@gbp.com.sg
argue that many pilots use at-home software to practise flying different routes and
to become acquainted with unfamiliar airports. COO & Marketing Director, Asia
Siva Sachi
siva.sachi@gbp.com.sg
Our cover story dwells upon the rising demand for simulation and training products Art Director
in the wake of an unprecedented growth prediction of new-generation jetliners. Over arthur Chan
arthur.chan@gbp.com.sg
the next 20 years, Airbus and Boeing predict there will be a demand for anywhere
between 29,000 to 35,000 new commercial aircraft. Web Director
elmer Valencia
elmer.valencia@gbp.com.sg
In this issue, we also bring a sneak peek into the ‘Heights of Luxury’ launched by Circulation Manager
Etihad Airways. The Abu Dhabi-based carrier is targeting well-heeled customers Khairul naem
khairul.naem@gbp.com.sg
who are willing to spend big on premium seats, with a closed-off bedroom, private
bathroom and a dedicated butler. Etihad CEO James Hogan conceded that offering ADVERTISING REPRESENTATIVES
Europe, Middle East, South Africa & South America
what the airline says is the first-of-its-kind multi-room suite has helped generate Contact: Vittorio Rossi Prudente
buzz, but that ultimately it is a serious effort to bring in more cash. Tel: +39 049 723 548 Fax: +39 049 856 0792
Mob: +39 335 611 9295
email: vittorio.prudente@gbp.com.sg
Another interesting story we have is on the first flight of an all-electric aircraft ASEAN, Taiwan, Hong Kong & Australasia
prototype. The electric E-Fan experimental aircraft took to the air for its maiden Contact: Siva Sachi
Tel: +603 778 12903/2909 Fax: +603 778 12915
public appearance at the Airbus Group’s E-Aircraft Day in Bordeaux, France in Mob: +601 2905 6825
April. The E-Fan project is likely to not only lead to a further reduction in aircraft email: siva.sachi@gbp.com.sg
emissions and noise to support environmental goals of aircraft makers, but it will South Asia – India, Pakistan, Sri Lanka, Bangladesh & Nepal
Contact: Vinod Ghansela
also lead to more economic and efficient aircraft technology in the long run. MoD: +91 9810806939
email: vinod.ghansela@gbp.com.sg
USA & Canada
An interesting read is how social media is playing an important part in the low-cost Contact: Josh Mayer
carrier market. With the dynamic nature of social media, LCCs are evolving their Tel : +1 972 816-6745 Fax : +1 972 767 4442
strategies and marketing methods. Airlines are focusing on adapting new trends email : jm@mayeradvertising.com
and new tools to connect with their customers on an even more personal level. Israel
Contact: Tamir eshel
Tel : + 972 544 508 028 / +972 989 117 92
Furthermore, we have several other interesting stories including an interview with Fax : +972 989 199 65
Jose Eduardo Costas, vice president, market intelligence at Embraer Executive email : eshel_tamir@yahoo.com
Jets, and a column by aviation expert Sanat Kaul on Air Defence Identification Zones China
Contact: Xu yixin 徐一新
(ADIZ). Read on! Mob: +8613811688955
Tel: 86-10-58354055 / Fax: 86-10-84043033
e-mail : xuyixin@cannews.com.cn
Turkey:
JAy MEnOn Contact: ayse akalin
Editor Tel : +90 (312) 4471320
e-mail : a.akalin@defence-turkey.com

Global Business Press Pte. Ltd.
aSIan aIRLIneS & aIRPoRTS
Level 34, Centennial Tower,
3 Temasek avenue, Singapore 039190.
Tel: +65 6549 7706 Fax : +65 6549 7011
email : enquiry@gbp.com.sg Web : www.gbp.com.sg
aSIan aIRLIneS & aIRPoRTS is a monthly publication for
professionals working in all sectors of the airline, airport and related
industries. opinions expressed by contributors in aSIan aIRLIneS &
aIRPoRTS do not necessarily represent those of the publisher or editor.
This publication may not be reproduced or transmitted in any form in
whole or in part without the written express consent of the publishers.
4 ASIAN AIRLINES & AIRPORTS MAY / JUNE 2014 WWW.ASIANAIRLINES-AIRPORTS.COM