Page 6 - AAA SEPTEMBER - OCTOBER 2015 Online Magazine
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BOEING 757
TURE
FEA
FEATURE BOEING 757
Back to the Future?
Boeing is thinking through how to replace the 757 aircraft and fill up an existing gap in the market
By Geoffrey Thomas
IN AN ExTRAORDINARY TWIST Boeing’s and British Airways but offered a range
answer to the so called “757 replacement” of new technology with corresponding
market may well turn out to be the aircraft improvement in economics.
that was supposed to be its nemesis and But in yet more twists the 757
the salvation for McDonnell Douglas. replacement will likely be the basis for a
Late in 1979 McDonnell Douglas 737 replacement with the longer 240-seat
The answer to the announced that its Advanced Twin Medium model coming first and the “baseline”
future could be in the Range aircraft, which had started as a 200-seat aircraft coming later next
past! The Boeing 7J7 development of the 150-seat Dassault decade.
was a path-breaking
concept and coupled with Mercure, would have a six across twin- The quandary that Boeing finds itself
revolutionary engine aisle configuration offering a whole new in is possibly one of the most complex in
technology and use of dimension in passenger comfort. decades because the 757 replacement
lightweight composites,
would have delivered The ATMR was pitched head to head market itself does not justify an all new
class leading fuel with the single-aisle 200-seat 757 that aircraft and the 737 is selling in record
efficiency figures had been launched by Eastern Airlines numbers.
6 ASIAN AIRLINES & AIRPORTS SEPTEMBER / OCTOBER 2015 WWW.ASIANAIRLINES-AIRPORTS.COM
