Page 3 - AAA JULY - AUGUST 2013 Online Magazine

AerIAL VIew CONTENTS

CREDITS EDITOR’S NOTE

edITOr
JEREMy TORR ON dANGerOUS GrOUNd
jeremy.torr@gbp.com.sg
ASSOcIATe edITOr First an Ethiopian airlines 787 bursts into flames on the apron at Heathrow,
JOSEPHInE PanG luckily not whilst in active service. next an asiana airlines 737 crashes into a
josephine.pang@gbp.com.sg
seawall at San Francisco and rips off its tail unit before skidding to a halt halfway
execUTIVe PUbLISher & ceO down the runway. and most recently, a SouthWest 737 careens uncontrollably
VITTORIO ROSSI PRUDEnTE
vittorio.prudente@gbp.com.sg down the tarmac at new york’s LaGuardia after its nosewheel collapses.
cOO & MArkeTING dIrecTOr, ASIA
SIVa SaCHI apart from my sympathy for boeing (they must be thinking: “what else can go
siva.sachi@gbp.com.sg wrong?!”) I am surprised that so far most of the reports seem to concentrate
ArT dIrecTOr on the culpability of the pilots, the plane-makers and the levels of maintenance.
aRTHUR CHan Whilst these are obvious targets for the air transport investigating boards, it
arthur.chan@gbp.com.sg
seems to me that there is another angle that seems to have gone uncommented
web dIrecTOr so far. The emergency response.
ELMER VaLEnCIa
elmer.valencia@gbp.com.sg
“Open the doors! Can we open the doors?” shouts a panicky passenger in a live
cIrcULATION MANAGer
kHaIRUL naEM video shot on board the SouthWest aircraft just after it crashed. a flight attendant
khairul.naem@gbp.com.sg responds with “Ladies and gentlemen, we are not there yet. you need to take your
AdVerTISING rePreSeNTATIVeS seats.” and take they did – for nearly an hour before they were rescued. On the
EUROPE, MIddLE EAST, SOUTh AfRIcA & asiana flight, two evacuation slides inflated prematurely inside the cabin, pinning
SOUTh AMERIcA flight attendants to the floor. They only escaped by using fire axes to cut themselves
COnTaCT: VITTORIO ROSSI PRUDEnTE
TEL: +39 049 723 548 Fax: +39 049 856 0792 free; police had to throw knives to flight attendants to cut the seat belts of those
MOb: +39 335 611 9295 trapped, as rescue crews could not free them; worst of all, one of the victims
EMaIL: vittorio.prudente@gbp.com.sg managed to escape the burning plane but was accidentally covered in foam and
ASEAN, PEOPLE’S REPUbLIc Of chINA, TAIwAN, run over by a fire truck – and killed. Lastly, the Ethiopian airlines 787 that caught
hONG KONG & AUSTRALASIA
COnTaCT: SIVa SaCHI fire at Heathrow had been parked for more than eight hours before the fire – which
TEL: +603 778 12903/2909 Fax: +603 778 12915 had obviously been burning for some time, given the damage – was reported.
MOb: +601 2905 6825
EMaIL: siva.sachi@gbp.com.sg
SOUTh ASIA – INdIA, PAKISTAN, Is it just me, or is there a sense of confusion in all these stories? Without inside
SRI LANKA, bANGLAdESh & NEPAL information, I have been scanning the videos of each incident looking for clues,
COnTaCT: VInOD GHanSELa and the overriding impression is one of a lack of coherent management. The
MOD: +91 9810806939 asiana pilot manages to save the aircraft and almost all of the passengers, yet the
EMaIL: vinod.ghansela@gbp.com.sg
USA & cANAdA rescue crews don’t seem to have any coordination. The SouthWest aircraft remains
COnTaCT: JOSH MayER mangled on the runway – and full of panicky passengers – for an hour before it
TEL : +1 972 816-6745 Fax : +1 972 767 4442 is evacuated. The Ethiopian Dreamliner sits smouldering gently for eight hours
EMaIL : jm@mayeradvertising.com before anybody notices. These are not accidents, they are avoidable oversights.
SwITzERLANd
COnTaCT: RObERT ROTTMEIER
TEL : +41 216 174 412 Fax : +41 216 170 921 If I was an investigating these accidents, I would be looking at the response
MOb : +41 792 104 466 teams, their training, their readiness and their management and coordination
EMaIL : robertrottmeier@bluewin.ch
just as hard as I would at the pilots and the aircraft. That aircraft manage to defy
ISRAEL gravity alone is a mystery; that they remain dangerous – even lethal – to victims
COnTaCT: TaMIR ESHEL and surroundings for way longer than they need too after crashing is simply not
TEL : + 972 544 508 028 / +972 989 117 92
Fax : +972 989 199 65 good enough. This needs investigating.
EMaIL : eshel_tamir@yahoo.com

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