Page 17 - AAA NOVEMBER - DECEMBER 2018 Online Magazine
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IN A DOWNWARD SPIRAL



                          Indian full service carrier Jet Airways is struggling to maintain level flight

                                                                                          Atul Chandra


           ndian full service carrier Jet Airways is  the situation by saying, “The opportunity is staggering because
           facing the greatest crisis that the airline  of our highly underpenetrated aviation market with a fast-grow-
           has seen in its 25th year of operations. The  ing economy and a growing population. But the challenges are
       Iairline had commenced its Indian opera-      equally staggering, as airlines battle for market share, not prof-
        tions in May 1993 with a fleet of four leased  itability, by dumping capacity into a market at unprecedented
        Boeing 737 aircraft and successfully navi-   levels, enabled by fare regimes that are unsustainable. You are
        gated the vagaries of the Indian civil aviation  seeing this clearly play out as each of the airlines report results
        environment to become a globally respected  for the second fiscal quarter.” The carrier has been hit hard by
        airline. The Indian full service carrier has now  fuel prices which have seen a sharp increase with Brent price for
        been hit hard by rising fuel prices which have  Q2 FY2019 at US$75 per barrel. This was 50 percent higher per
        led to ballooning debt and cut throat com-   barrel as compared to US$50 per barrel in the same period last
        petition by Indian Low Cost Carriers (LCCs)  year. Aircraft fuel expenses, aircraft and engine lease rentals,
        have made it impossible to increase air fares.  employees remuneration and benefits and aircraft maintenance
        The airline was further buffeted in December  costs make up approximately 60 percent of the carrier’s total
        by the exit of Nikos Kardassis, a former CEO  expenses, with aircraft fuel expenses alone making up 50 per-
        with the airline, who was brought back in an  cent of the former.
        advisory capacity in an attempt to achieve
        a  turnaround.  The  airline  is  saddled  with  The company has engaged the services of experts to help in
        approximately US$1.16 billion of debt (as of  its turnaround plan, encompassing operational improvements,
        Sept 30),  which includes US$250 million  building efficiencies and enhancing the liquidity status of the
        worth of aircraft debt. UAE’s national carrier  company. These measures include sale of aircraft, moneti-
        Etihad Airways had earlier picked up a 24  sation of the company’s stake in Jet Privilege Private Limited
        percent share of the airline in 2013.        (‘JPPL’) and fresh liquidity infusion into the airline. Jet Airways
                                                     has already engaged the services of investment bankers for
        Stemming the Tide                            monetisation of a stake sale in JPPL which has 8.5 million mem-
        Speaking  about  the  market  conditions  bers and the equity infusion of the company. To help with the
        during a recently concluded investor call, Jet  turnaround initiative, expert consultants are now working to help
        Airways CEO Vinay Dube aptly summed up  the airline manage its cost and revenue reduction initiatives.


        ASIAN AIRLINES & AEROSPACE                                                        November/December 2018 | 17
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