Page 26 - ADT JULY - AUGUST 2022 Online Magazine
P. 26

Consistent Growth                                              it in UK and Turkey as well. We are not driven   [ REPORT ]
        The company, founded in 1936, has evolved over the years, with  by the quarter, but by  passion. If you do some-
        the most significant period arriving at the turn of the century when  thing with passion, your numbers are going to
        the new ownership took over. The focus on investing in technology  be good.”
        soon started paying dividends, with the company becoming a part-
        ner in the development of major international programs such as
        the Eurofighter Typhoon, Tornado, and M-346. A major milestone   Focused on the West
        happened in 2012, when the company acquired Brazilian firm Friuli   The Asia Pacific is one of the most sought-after
        Aerospace to set up Magnaghi do Brazil, which supplies compo-  markets for most companies, but MA Group
        nents for many Embraer platforms. In 2018, the company acquired   is not focusing on the region, at least not yet.
        US-based Blair HSM, which will fulfill the production of the landing   ”For the market that we are targeting, we feel
        gear for the Defiant X program.                                the West is our main market,” says Iannotti. “Of
                                                                       course,  we are focused on NATO countries,
        “This is a starting point of what I call the second phase,” says   Brazil as well. Turkey makes a lot of sense
        Graziano. “We had the future vertical lift program in mind when we   because they are launching new programs.
        acquired Blair-HSM in 2018. It feels good when a strategic move   We have established a permanent industrial
        pays off. Our U.S. subsidiary has grown substantially; we are already   footprint in the country and will set up a military
        about 50 per cent bigger now, growing every year.”             MRO facility in association with the govern-
                                                                       ment. We feel we have enough work in these
                                                                       markets to keep ourselves busy. We are work-
        Point of Difference                                            ing in Korea a little bit, but in terms of market
        Graziano is keen to stress what set the company apart from others  penetration, Asia is a complicated world.”
        in the field. “We are a system integrator, but we do not buy  every-
        thing,” he says. “We produce almost everything inhouse.  We do  The company’s aerostructure business has
        everything, from the small parts to special processes ourselves.  been impacted by the pandemic, but the landing
        We test inhouse our own components. That helps us prevent delay  gear systems has largely remained untouched.
        in development. It is important to control you own destiny.”   “For landing gear systems, we are concentrated
        Being smaller compared to many of its competitors brings with it  on small and medium fixed wing aircraft, up to
        its own challenges. “Attracting talent is sometimes hard, but it helps  the regional market,” says Iannotti. “Those were
        that we are a part of many notable programs,” says Iannotti. “We  flying event during the pandemic. The helicop-
        grow our own engineers as well and gave important relationships  ter and defence market weren’t impacted much
        with universities on both sides of the ocean. We have an internal  by Covid at all. The  aerostructure business has
        academy where we hire and train engineers. They get to work on  taken a hit, but thankfully, we have not faced
        the programs that we are a part of.”                           big problems with orders. We have had supply
                                                                       chain issues and still continue to deal with them.
        The company’s business model of having an industrial footprint  I would say that we are dealing with a delay of
        close to the customer has worked across regions, says Graziano.  about 12-14 months, compared to our business
        “We did that in Brazil, in the U.S., and also in Europe. We are doing  plan.”

        26 | July/August 2022                                                      WWW .GBP .COM.SG/ ADT
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