AirAsia launched its inflight e-marketplace OURSHOP with its first official airport partner Plaza Bali Duty & Tax Free, Jakarta.
The new shopping and services platform www.ourshop.com soft launched across AirAsia’s network of more than 130 destinations in 26 markets.
“OURSHOP proudly goes live today with Plaza Bali Duty & Tax Free signed on as its first airport partner. It is an absolute pleasure to be working with forward thinking companies like Plaza Bali Duty & Tax Free who recognise the opportunities ahead. OURSHOP is a partner of the entire air travel ecosystem including airports, retailers, as well as the airlines and we look forward to building more relationships. What used to be a 20-minute shopping experience as travelers rush to their boarding gates is now 365 days of shopping indulgence,” said AirAsia Group CEO and AirAsia X Co-Group CEO Tony Fernandes.
“AirAsia was the first airline to sell tickets online in this region. We are going back to our e-commerce roots as we know it best. We have taken a mix of models and applied it to our marketplace. OURSHOP is an e-commerce site without the risks of capex and stocking.”
Combining the coveted trinity of e-commerce, OURSHOP is built on deep customer insights, unrivaled global logistics capabilities enabled by AirAsia’s wide network and genuine premium products.
OURSHOP will connect AirAsia’s 80 million guests (2018 projection) to a vast range of airport, high street and local specialist retailers at competitive prices.
Shoppers can also earn and redeem AirAsia Big loyalty points each time they shop on OURSHOP which can be used to transact on all AirAsia platforms. The more miles traveled and items bought, the more points earned, creating a cycle of value. They will also have the option to shop with BigPay enabling shopping across currencies without forex disadvantages and expensive credit card fees.
“Plaza Bali Duty & Tax Free recognises the opportunity OURSHOP offers in the e-commerce landscape and we want to be a part of this game changer. We are delighted to be the first airport partner and believe this will revolutionise airport shopping,” July Fadriani, Head of Business Improvement & Development, Plaza Bali Duty & Tax Free.
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