Star Alliance intends to establish a management office in the Singapore later this year.
The decision was taken by its Chief Executive Board, comprising the Chief Executive Officers of its 26 member airlines. Effectively, Star Alliance will maintain two centers of excellence internationally, in keeping with the global character of the Alliance.
The Singapore office will complement the long-standing office in Frankfurt and will focus on progressing its strategy in digital customer experience. Two members of the Alliance, Lufthansa and Singapore Airlines, have established innovation hubs in Singapore, another benefit as the Alliance continues its ground-breaking digital customer experience innovations.
Singapore was selected based on considered criteria, such as access to innovation and global competitiveness. Singapore has also been ranked highly for the ease of doing business by the World Bank on a consistent basis and has been ranked the most competitive country in the world on several occasions.
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