Page 4 - AAA JANUARY-FEBRUARY 2012 Online Magazine

Aerial View

ASIAN
AIRLINES & AIRPORTS
Looking long and low

OUR TEAM
Editor
Colin Baker, colin.baker@gbp.com.sg
India Correspondent This year’s Singapore Air Show comes at a time when the City
Neelam Mathews, Neelam.Mathews@gbp.com.sg State’s aviation industry is going through some interesting
Executive Publisher & CEO
Vittorio Rossi Prudente, vittorio.prudente@gbp.com.sg changes.
Notable among these is Scoot, the long-haul low-cost carrier that
COO & Marketing Director, Asia
Siva Sachi, siva.sachi@gbp.com.sg is launching this year with flights to Australia, with the likes of
Art Director India and China to follow. The carrier has said it will also look des-
Vijay Pingili, vijay.pingili@gbp.com.sg
tinations further afield, including Europe and the Gulf region.
Web Director
Elmer Valencia, elmer.valencia@gbp.com.sg Ironically, this comes as AirAsia X cuts its losses on routes to
Circulation Manager London and Paris from its Kuala Lumpur base. It has also cut some
Khairul Naem, khairul.naem@gbp.com.sg
Indian services, although it says it would like to restart these once
ADVERTISING REPRESENTATIVES infrastructure issues are dealt with.
Europe, Middle East, South Africa & Does this all suggest that the long-haul low-cost market has its
South America
Contact: Vittorio Rossi Prudente limits? It seems to work best on high-volume routes of up to seven-
Tel: +39 049723548 Fax: +39 0498560792 eight hours travel time, where competition isn’t too cut throat. And
Mob: +39 335.6119295
Email: vittorio.prudente@gbp.com.sg it also appears to need some form of cooperation to provide feed.
ASEAN, People’s Republic of China, Taiwan, AirAsia has this with its short-haul and long-haul models, which
Hong Kong & Australasia
Contact: Siva Sachi could be expanded to include Malaysia Airlines and maybe even
Tel: +603-77812903/2909 Fax: +603-77812915 the likes of British Airways and Qantas. The latter already cooper-
Mob: +6012-905 6825
Email: siva.sachi@gbp.com.sg ates with Jetstar, which has both long-haul and short-haul prod-
USA & Canada ucts.
Contact: Josh Mayer
Tel : 972-816-6745 Fax : 972-767-4442 Where would Scoot find partners? Tiger Airways would be an
Email : jm@mayeradvertising.com obvious choice, given the link with Singapore Airlines. And the
Switzerland latter also has a partnership with Virgin Blue. Clearly there are
Contact: Robert Rottmeier
Tel : +41216174412 Fax : +41 (21) 617-09-21 some opportunities, and some challenges for Singapore Airlines in
Mob : +41792104466 Email : robertrottmeier@bluewin.ch
terms of brand management.
Israel The Singapore Air Show is of course primarily an aerospace
Contact: Tamir Eshel
Tel : 972-544-508028 / 972-9-8911792 event, but perhaps some more details may emerge. The fuel effi-
Fax : 972-9-8919965 Email : eshel_tamir@yahoo.com
ciencies and lower operating costs of the A350 and 787 could help
make the business case - and who knows, maybe some of those
ASIAN AIRLINES & AIRPORTS is a monthly
publication for professionals working in all sectors of the longer routes may become viable after all.
airline, airport and related industries. Opinions expressed
by contributors in ASIAN AIRLINES & AIRPORTS do not
necessarily represent those of the publisher or editor.
This publication may not be reproduced or transmitted in
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Global Business Press Pte. Ltd.
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Tel : +65 6549 7706 Fax : +65 6549 7011
Email : enquiry@gbp.com.sg Colin Baker
Web : www.gbp.com.sg
Editor
BPA Worldwide Business Publication
Audit Membership Applied For
(January/2011)
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