Page 38 - AAA MARCH - APRIL 2013 ( CHINESE EDITION ) Online Magazine

PROFILE

THAT’S ME

Jayne Low is a long-time industry more and more people will switch from road and rail, to air travel.
marketer in Asia. She says she loves the This factor alone will create a huge surge in demand. There is
also a rising Asian middle class, who have a high propensity for
buzz that the region is bringing to the international leisure travel. However, inefficiencies, especially
aviation industry – and sees it continuing in infrastructure and regulations, are a threat to growth, so we
for years to come. need to deal with those.
What are the strengths Asia brings to the aviation industry?
How long have you been in the industry, and how did you start? The biggest strength is that Asia offers a fast-paced and diverse
I have been in the industry for almost six years. I started out environment, one that forces us all to avoid resting on our
working for an advertising agency, Batey Ads, doing advertising laurels. Hence, we have to be constantly on our toes to manage
for Singapore Airlines. I liked the industry so much, I moved into any change that comes our way.
a permanent position marketing the young Jet Airways.
What is the single biggest advance you have seen in
What is the best thing about working in Asia? commercial aviation?
The best thing is Asia’s cultural diversity – and also the fact The liberalisation of air services, especially in Southeast Asia
there is an interesting mix of both advanced and emerging and India. And also the fact that consumers now have more
economies in this region. choice than ever before when it comes to choosing an airline.

What’s the best thing about your job? How do you see regulation developing across the region?
I love working in a fast-paced and dynamic industry; one where I see some countries liberalising air services further than they
I get to meet people from all around the world, and individuals have already, because they recognise that air travel is a catalyst
from all walks of life. for strong economic growth.

What’s your best/scariest moment in an aircraft? Where and what will the next big thing be in airlines?
On a flight to Bangkok from Singapore, the aircraft I was in In Asia of course! Aircraft-makers such as Airbus have forecast
entered an air pocket and suddenly plunged a couple of metres. that Asia Pacific’s fleet will more than double in the next 20
That was definitely a scary experience, but everyone on the years. Indonesia and Myanmar are the ones to watch out
plane was OK, thank goodness. for. Another trend to watch is that fuel-efficient aircraft will
continue to be in high demand. Perhaps we’ll see a further
How do you think the industry will develop in Asia? breakthrough in this area in the coming years.
Growth will continue, especially in many Southeast Asian
economies and, of course, in the giant economies of India and
China. I’ve always felt that as emerging economies develop,

I’ve always felt that as emerging
economies develop, more and Jayne Low is Regional Sales & Marketing Manager,
Asia Pacific, for India-based Jet Airways. She handles
more people will switch from marketing, PR, and sales development for the whole of
road and rail to air travel the Asia Pacific region.

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