Page 4 - AAA JULY - AUGUST 2014 Online Magazine

THE AEriAl viEw

EDITOR’S NOTE CREDITS

Editor & Publisher
Holy Alliance! Vittorio Rossi Prudente
vittorio.prudente@gbp.com.sg
After a long hiatus, there is good news for Air India. The national carrier Associate Editor
joins Star Alliance, the world’s largest partnership of airlines. Jay Menon
jay.menon@gbp.com.sg

Airline coalitions such as Star Alliance, Oneworld, and SkyTeam COO & Marketing Director, Asia
Siva Sachi
enable members to hook up each other with passengers looking siva.sachi@gbp.com.sg
for connecting flights and help them fill their airplanes. Art Director
Arthur Chan
arthur.chan@gbp.com.sg
By becoming the 27th member of Star Alliance, which includes carriers such
as Lufthansa, Singapore Airlines, Air Canada and United, Air India is looking to Web Director
Elmer Valencia
coax passengers who are frequent fliers and business travellers to its planes. elmer.valencia@gbp.com.sg
Circulation Manager
Thanks to Star Alliance, Air India will be able to connect to 1,300 destinations Khairul Naem
khairul.naem@gbp.com.sg
around the world and its passengers can use nearly 1,000 lounges. Moreover, miles
earned from the carrier can be spent with member airlines. Before the alliance ADVERTISING REPRESENTATIVES
Europe, Middle East, South Africa & South America
happened, Air India’s overseas network was very weak. The airline currently flies Contact: Vittorio Rossi Prudente
to just about 40 overseas destinations. Improved occupancy levels would translate Tel: +39 049 723 548 Fax: +39 049 856 0792
Mob: +39 335 611 9295
into more revenues, about 5% in the near term and substantial in the long term. Email: vittorio.prudente@gbp.com.sg
ASEAN, Taiwan, Hong Kong & Australasia
Air India is expecting a 15% increase in its total revenue of 215 billion Contact: Siva Sachi
Tel: +603 778 12903/2909 Fax: +603 778 12915
rupees (US$3.6 billion) in the next fiscal year, backed by an overall seat Mob: +601 2905 6825
occupancy of 75% and an on-time performance of 85%. It also indicates Email: siva.sachi@gbp.com.sg
a 9% increase in capacity or seats deployed to garner this growth. South Asia – India, Pakistan, Sri Lanka, Bangladesh & Nepal
Contact: Vinod Ghansela
MOD: +91 9810806939
Air India can also access combined or common procurement of Email: vinod.ghansela@gbp.com.sg
fuel and ground handling services at airports abroad. USA & Canada
Contact: Josh Mayer
Tel : +1 972 816-6745 Fax : +1 972 767 4442
There’s huge potential gain, but joining an alliance entails a cost to Email : jm@mayeradvertising.com
meet certain standards. Star Alliance rules mandate potential members Israel
Contact: Tamir Eshel
to attain a certain level of service, improved safety standards. Tel : + 972 544 508 028 / +972 989 117 92
Fax : +972 989 199 65
Email : eshel_tamir@yahoo.com
Alliances have wide-ranging requirements to ensure that the
reputation of its members reflects well across the rest of airlines China
Contact: Xu Yixin 徐一新
that are a part of the alliance. There are safety rules, minimum Mob: +8613811688955
service standards, and a huge need for integrating IT systems. Tel: 86-10-58354055 / Fax: 86-10-84043033
E-mail : xuyixin@cannews.com.cn

The Indian flag-bearer will have to fulfil the 64 joining requirements Turkey:
Contact: Ayse Akalin
put forth by the Star Alliance under the banner of core values. Tel : +90 (312) 4471320
E-mail : a.akalin@defence-turkey.com

Of course, passengers used to the service standards of Lufthansa
or Singapore Airlines will want the same in Air India. Global Business Press Pte. Ltd.
ASIAN AIRLINES & AIRPORTS
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Associate Editor ASIAN AIRLINES & AIRPORTS is a monthly publication for
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