Page 4 - AAA JANUARY - FEBRUARY 2015 Online Magazine

THE AERIAL VIEW

EDITOR’S NOTE CREDITS

Living up to its Promise Editor
Vittorio Rossi Prudente
vittorio.prudente@gbp.com.sg
January 9th saw Vistara make its inaugural flight from New Delhi to Mumbai, Associate Editor
commencing operations in India. The airline brings with it the formidable brand Jay Menon
equity of the Tata Group, one of India’s most respected business houses, and jay.menon@gbp.com.sg
Singapore Airlines, known for its attention to detail, efficiency and quality. Operations Director
Vistara will certainly benefit from the inherent goodwill it derives from its Siva Sachi
lineage and assurance of quality service, but the proof of the pudding, as they siva.sachi@gbp.com.sg
say, is in the paying passenger! Vistara believes its main differentiator will be Art Director
the service, justifying its premium positioning. Pleasingly, initial reports on the Arthur Chan
arthur.chan@gbp.com.sg
airport experience and service on board Vistara flights are very positive. The
cabin on its brand new Airbus A320s is smart, in-flight meals appear best in Web Director
Elmer Valencia
class and cabin crew reviews have also been positive. The true differentiator is elmer.valencia@gbp.com.sg
likely to be Vistara’s three class cabin with 16 seats in business class seats and Circulation Manager
36 in premium economy and 96 in economy could be the perfect combination. Khairul Naem
khairul.naem@gbp.com.sg
Its competition is low Cost Carrier Indigo, a formidable opponent with its cheerful
service and excellent on-time performance, which makes it the airline of choice ADvERTISINg CONTACTS:
marketing@gbp.com.sg
for the business traveller looking to attend a quick round of meetings and return
home the next day. The service is quick, efficient and food available on board is Europe – Canada and all other countries:
rarely a source of complaint. Jet Airways, long the choice of India’s corporate elite, Global Communications sas
Helen@global-communications.it
suffered a slow and gradual decline but is now making a real comeback. Back Tel: +39 049 723548
to its full service roots, it will not be long before the airline is back in top form. USA & Canada
Contact: Josh Mayer
Tel : +1 972 816-6745 Fax : +1 972 767 4442
For the moment though it appears that Vistara is not offering its much touted Email : jm@mayeradvertising.com
business class tickets for sale, as a quick search for flights in the month of
February brought out. The big surprise however, were the rates on offer, when Israel
Contact: Tamir Eshel
booking an Economy class round-trip flight on the Mumbai-New Delhi sector Tel : + 972 544 508 028 / +972 989 117 92
with similar departure times, a month in advance, the price difference between Fax : +972 989 199 65
Email : eshel_tamir@yahoo.com
Vistara, compared to full service competitor Jet Airways was negligible! A well
thought through product, smart interiors, efficient service and the promise of China
Contact: Xu Yixin 徐一新
quality and safety from the Tata Group and Singapore Airlines make Vistara an Mob: +8613811688955
exciting prospect for the Indian flier. We wish Vistara all the best and happy flying! Tel: 86-10-58354055 / Fax: 86-10-84043033
E-mail : xuyixin@cannews.com.cn
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