Page 20 - AAA NOVEMBER - DECEMBER 2015 Online Magazine
P. 20

fEATURE ATR




        Growth Trajectory




        ATR targets future growth on back of strong order book and new variants
        By Atul Chandra
                                            EUROPEAN    REGIONAL   TRANSPORT    insulated from emerging competition, as
                                            Aircraft (RTA) manufacturer ATR is looking   the new generation of regional jets that
                                            to new variants and deeper penetration   will enter service before the end of this
                                            into hitherto untapped markets, as it   decade are in the 90 seat segment. While
                                            seeks  to  build  on  a  strong  order  book.   new generation  single aisle jetliners
                                            The Toulouse, France based airframer   such as the Airbus A320neo and Boeing
                                            has sold in excess of 1,500 aircraft till   737 MAX have notched up record orders;
                                            date  and  completed  deliveries  for  more   ATR which has Airbus Group and Alenia
                                            than  1,200,  leaving it  with  three year   Aermacchi-Finmeccanica Group as equal
                                            order book. The airframer is expected to   partners, has found tremendous success
                                            complete deliveries of 90 aircraft this year,   in Asia for its turboprop commuter; with
                                            increasing to 100 in 2016. According to its   a  market share approaching  40  % and
                                            Regional Turboprop Market Outlook 2014-  in excess of 350 aircraft operating in the
                                            2033, ‘3,400 new turboprops are required   region. There remains strong demand for
                                            by airlines between 2024 and 2033 at an   RTAs, as carriers need smaller aircraft to
                                            estimated list price value of $ 80 billion.’   feed their hubs from low density sectors,
                                            Average deliveries are estimated at   where turbo-props are more economical.
                                            140 aircraft annually between 2014 and   Perhaps the most significant sale
        ATR is succeeding in its efforts    2023 and 190 aircraft from 2024 to 2033.   in  terms  of  future  growth  for  ATR,  was
        to crack open the Japanese          Almost 70 % of the increasing demand,   the signing of its first ever contract with
        commuter aircraft market.           is forecast to be met from Asia-Pacific   a Japanese airline, which took place at
        Pictured is a 48-seat ATR 42-600,
        belonging to Japanese regional      (37 %), Latin America (20 %) and Africa/  this year’s Paris Air Show. Japan Airlines
        carrier Amakusa Airlines            Middle East (11 %). The company remains   subsidiary, Japan Air Commuter Co,






































        20   ASIAN AIRLINES & AIRPORTS  NOVEMBER / DECEMBER 2015                WWW.ASIANAIRLINES-AIRPORTS.COM
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