Page 2 - AAA MARCH - APRIL 2018 Online Magazine

CREDIT EDITOR’S NOTE
LESS FUEL.
FLY
WE MAKE IT
At 4000nm the A321LR has the biggest
range of any new single aisle aircraft
in the world. Not only is it capable
of opening the door to the long-haul
market, it can do so with an incredible
30% reduction in operating costs.
But it’s not just designed to impress
CFOs with unbeatable fuel ef ciency.
It is available with our state-of-the-art
Airspace cabins to give passengers
unparalleled comfort too.
Long-haul. We make it y.
airbus.com
2 | March/April 2018 www.GBP.com.sg/AAA
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LINE
Timing the Market
Editor
Vittorio Rossi Prudente
vittorio.prudente@gbp.com.sg The aviation industry is rife with speculation of the path that
Boeing will take for its long awaited New Midsize Airplane
Deputy Editor (NMA). Industry experts feel that Boeing could decide to devel-
Jay Menon
Bangalore Bureau Chief cools down from a heated development cycle for its A320neo
op two aircraft types, instead of a single jetliner as rival Airbus
jay.menon@gbp.com.sg
and A350 XWB aircraft families. If Boeing hits the bullseye with
Atul Chandra
the NMA (or 797), then it could lead to the creation of a jetliner
atul.chandra@gbp.com.sg
family that rivals the 737.
Singapore Bureau Chief
Aprajita Anil
aprajita.anil@gbp.com.sg The time is right to launch the NMA, as 787 production has
transitioned to the more profitable -9 and -10 models and its
US Bureau Chief
Arun Sivasankaran order book stretches out till 2022, allowing Boeing to start
arun.sivasankaran@gbp.com.sg recovering approximately US$26 billion in deferred losses.
Boeing is already diverting its top engineering talent for the
Contributors
Geoffrey Thomas NMA programme and has begun discussions with engine man-
ufacturers for powerplants for the aircraft which is slated to
Operations Director enter service in 2024-2025. Securing launch customers is key
Siva Sachi
siva.sachi@gbp.com.sg for an NMA announcement this year and the new aircraft will be
viewed with great interest by asian airline operators and those
Art Director from China in particular.
Miamica Khonglah
maya.khonglah@gbp.com.sg
Airbus on the other hand is aggressively marketing its newest
Web Director aircraft on the market; the A350-900 ULR and A350-1000 and
Elmer Valencia
elmer.valencia@gbp.com.sg additional orders for both types are crucial. Airbus will also
certainly benefit from its recent partnership with Bombardier at
Circulation Manager the lower end of the market, though the A380 will continue to be
Akshay Satyamurthy
akshay.satyamurthy@gbp.com.sg a costly burden for years to come. While Boeing remains invest-
ed in new jetliner developments, Airbus needs to take a long
Advertising Contacts: hard look at its options for a new airplane. In the absence of a
new aircraft programme, perhaps a substantial upgrade to the
marketing@gbp.com.sg
Europe & Americas and all A321neo is the best option in terms of cost and timelines for
Airbus.
other countries:
Global Communications sas
Tel: +39 049 723548
Ingrid@global-communications.it
Editor
Japan Asian Airlines & Aerospace
Visionworks
Jerry.Suppan@gmail.com
India+South East Asia
Contact: Akshay Satyamurthy
Mob: +919980080246
akshay.satyamurthy@gbp.com.sg
27 th Global Business Press Pte.Ltd.
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