Page 23 - AAA SEPTEMBER - OCTOBER 2014 Online Magazine
P. 23

AIRCRAfT INduSTRy






                                                                                AAA: What will the cabin
                                                                                environment be like on the A350?
                                                                                Alan Pardoe – One of the most tangible
                                                                                benefits of the A350 XWB is  that it is
                                                                                wider that the 787 and offers seats that
                                                                                are 18” wide. Some aspects of the cabin
                                                                                experience in an aircraft are difficult to
                                                                                describe, for example on the A380 the
                                                                                vast majority of comments are favourable
                                                                                with regards to its quieter cabin and cabin
                                                                                air conditioning that offers no draught.
                                                                                So these are a result of combination of
                                                                                the aircraft’s design, quieter engines and
                                                                                more refined air conditioning.
                                                                                Joost Van Der Heijden – We have paid a lot
        Alan Pardoe, Head of Marketing      Joost Van Der Heijden Head of Marketing   of attention to the air quality on the A350
        Communications, Airbus              Asia, Airbus                        and the filters we use. We are also offering
                                                                                very expensive mood lighting that offer a
        Space-Flex’s benefit of accommodating up   interest today in Premium Economy as   number of scenarios and contribute to the
        to six extra passenger seats. Airbus will   well. Our A380 lends itself extremely well   comfortable ambience inside the aircraft.
        also introduce its new pivoting overhead   to a four class configuration of First Class,   Basically we are looking at creating
        stowage option for the A320 family aircraft   Business Class, Premium Economy and   an appealing cabin atmosphere with
        from  Q1  2016. Also available for retrofit,   Economy.                 attractive and comfortable interiors.
        the  new  pivoting  cabins  offer  the  “most   Joost Van Der Heijden - The A320 family
        overhead stowage volume of any single-  has an instant advantage compared to the   AAA: What is the seating flexibility
        aisle airliner per passenger” says Airbus   737 with its seven inch wider fuselage.   offered on the A321 that allows for
        and 10 percent increased volume over   Some airlines choose a wider seat while   more passengers to be carried?
        current A320 bins.                  others  choose  a  wider  aisle.  A  wider   Alan Pardoe  - The A320 family was
                                            aisle helps reduce turnaround time and   designed in an era where large galleys
        Excerpts from an interview AAA’s J K   resulting in better productivity.   were required for inflight catering,
        Chandra had with Alan Pardoe, Head of                                   however technology has evolved over the
        Marketing,Communications Airbus and   AAA: What are the latest          years. Today, many customers require
        Joost Van Der Heijden Head of Marketing   developments in this area?    only  half  the  volume  provided  in  the
        Asia,Airbus.                        Alan Pardoe – We are seeing an      galley. So we repackaged the galley and
                                            increased proportion of IFE or some form   washrooms  at  the  rear,  with  the  two
        AAA:What seating and In-Flight      of  connectivity  on-board  commercial   galleys and washrooms being redesigned
        Entertainment (IFE) options are offered   airplanes today. This includes Wi-Fi   to liberate six more seats on the A321neo.
        on Airbus commercial jetliners?     access  and  the  ability  to  uses  personal   Joost Van Der Heijden  - This particular
        Alan Pardoe - With regards to Single Aisle   entertainment devices on the airplane.   development is for the A320 family which
        airplanes such as our A320 family, seat   Essentially airlines are equipping their   already offers additional width, allowing
        manufacturers have succeeded in making   aircraft with IFE systems or working with   for more seats. So with ‘Cabin Flex’ we’re
        passenger seats that are substantially   the  assumption  that  the  passenger  will   using the cabin space as innovatively
        lighter and slimmer without reducing   carry his/her own portable entertainment   and efficiently as we can. The option will
        comfort  levels.  These  seats  have  also   device.                    be available on A321 from latter half of
        helped  in  increasing  the  space  available   Joost Van Der  Heijden  –  We  offer  our   2017 for airlines. The first A320neo will
        inside the cabin. Fuel efficiency  of the   customers the aircraft as a platform that   be ready for entry into service in the last
        airplane is also  improved as a result   is able to handle any type of connectivity   quarter of next year. Neo will offer a four
        of the reduced weight. Airbus is wholly   demanded by the customer. The choice   percent improvement in fuel efficiency
        dependent on external suppliers for its   of IFE system and its integration is left to   as a result of Sharklet wingtips and new
        aircraft seating requirements.      them. 4th generation IFE systems can be   generation high bypass engines.
           With regards to wide body airplanes we   implemented on all Airbus narrowbody
        see a shift towards fewer First Class seats   and widebody airliners. Of course, not all
        and more Business Class seats offering   airlines decide on IFE for their single aisle
        full flat seating.  There is also increased   airplanes for reasons of cost.
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