Page 24 - AAA JANUARY - FEBRUARY 2015 Online Magazine
P. 24
FEATURE AIRPORTS
Airport of Smiles
Passenger satisfaction is becoming an absolute priority for airports around the world
By Jay Menon
IN THE AVIATION WORLd WHERE A that make them feel like coming back.
lovingly wrapped tuna roll has become a “Happy customers make for successful
suspect substance, and wearing a wrong airports,” says world’s leading specialist
T-shirt can bounce you off a flight, and in air transport communications and
your toddler given a full frisking, most information technology SITA.
passengers regret each step they take to In a recently released study, SITA says,
board the aircraft. airports that invest to enhance passenger
Moving forward, over 70 per
cent of the top 50 airports Now, airports around the world are experience and cut down their stress
are planning to invest in trying to increase convenience of the perform better by maximising revenue
cloud and geo-location passengers, alleviate their stress on the opportunities, improving satisfaction level
technologies by 2017 and that ground and make travelling so much of the customers and driving efficiency
89 per cent airports hope to more pleasant. An attempt to welcome benefits.
have implemented business passengers, the moment they arrive at the “Airports are turning to technology to
intelligence systems airport, with big smiles, and sort of things help improve passenger experience by
24 ASIAN AIRLINES & AIRPORTS JANUARY / FEBRUARY 2015 WWW.ASIANAIRLINES-AIRPORTS.COM
