Page 29 - AAA JANUARY - FEBRUARY 2015 Online Magazine
P. 29

FEATURE EMBRAER





                                                                                generation  E-Jets,  allowing  every
                                                                                passenger to take one typical airline
                                                                                carry-on bag on board, based on IATA
                                                                                maximum recommended size, and load it
                                                                                in a wheels first position.
                                                                                   The aircraft interior features new
                                                                                individual control panels for lights and
                                                                                air-conditioning designed to enhance the
                                                                                concept  of  “personal  space”,  with  more
                                                                                ergonomic and intuitive controls that
                                                                                were inspired by the automotive industry.
                                                                                The E2 cabin will have options for Wi-
                                                                                Fi internet connectivity and individual
                                                                                screens  for  in-flight  entertainment,
                                                                                among other amenities.
                                                                                   The  E-Jets  E2  will  feature  new
                                                                                aerodynamically advanced, high-aspect
                                                                                ratio, distinctively shaped wings, improved
                                                                                systems and avionics, including 4th
                                                                                generation full fly-by-wire flight controls,
        is investing about uS$1.7 billion to refresh   enormous potential for airlines while   and Pratt & Whitney’s PurePowerTM
        the E-Jet family to face the competition   offering right-sized  frequency in  more   Geared Turbofan high by-pass ratio
        from other regional jet makers including   established markets,” says Embraer’s Vice   engines (PW1700G on the E175-E2;
        the new entrants from Japan and China.  President, Asia Pacific, Mark Dunnachie.  PW1900G on the E190-E2 and E195-E2).
           The Mitsubishi Regional Jet (MRJ)   Embraer recently showcased the      All these improvements will result
        from Japan and the ARJ21-700, built   cabin mock up of its new E-Jets E2 family   in  double-digit  reductions  in  fuel
        by Commercial Aircraft Corp. of China   in Singapore as part of a worldwide   consumption,  emissions,  noise  and
        (COMAC), are getting ready to take up the   tour. The mock up made its debut at   maintenance costs, and increased aircraft
        commercial challenge.               the Farnborough Air Show and then at   availability, says Dunnachie.
           Amid competition, the E-Jets E2 has   the Zhuhai Airshow in November 2014.   Demand for aircraft with lesser
        reached a backlog of 590 commitments   After Singapore, the mock up will be on   capacity is the next big thing in the
        – 210 firm orders plus 380 commitments   showcase in Sydney before its appearance   aviation industry. The market has huge
        (options, purchase rights and LOIs)  since   at the Paris Air Show in June 2015.   potential  for  such  aircraft  that  claim
        its formal launch less than two years ago,   In conjunction with the Singapore   cost advantage per passenger, and is
        in June 2013.                       event, Embraer Commercial Aviation   expected to get even bigger as demand
           “The analogue of success is that we   also unveiled a new report titled “A New   from the Asia Pacific region is on the
        have achieved 590 commitments in just   Way Forward”. The report highlights how   rise. The Brazilian aircraft-maker plans
        a year-and-a -half from the launch of   changing  consumer  patterns  in  the  Asia   to expand its footprint in South-east Asia,
        the E2 programme. That is the testament   Pacific region will drive the demand for   including Singapore.
        to the demand from the airlines and the   connectivity  and frequency  to secondary   India’s newest airline, Air Costa, had
        operating  leasing community  for  the   and tertiary cities.           ordered for 50 Embraer E2 aircraft worth
        airplane,” Slattery says.              Embraer developed the aircraft cabin   uS$2.94 billion at list price, with an option
           According to aviation observers, the   design jointly with the u.K. design studio   for another 50 planes.
        re-engined aircraft from Embraer will be   PriestmanGoode. In Economy Class, the   The Air Costa order, both firm and
        more cost-competitive than the Airbus   E2s will maintain Embraer’s trademark   option, is equally divided between
        320Neo and the Boeing 737Max. The E2   two plus two seating which eliminates the   Embraer’s E-190-E2 and E-195-E2  jets.
        E-Jet serves as a good replacement for the   unpopular middle seat. In Business Class,   The  E-195  is  a  slightly  longer  variant  of
        single aisle Airbus and Boeing, they say.  Embraer is showcasing a staggered-seat   the E-190.
           Embraer forecasts a requirement   solution that provides exceptional leg room   “E-Jets E2 are smaller-capacity
        for  6,250  new jets  in the  70  to 130-seat   and introduces a new standard of comfort   narrow-bodies with a big role to play,”
        segment during the next 20 years.   on a single-aisle jet that is traditionally   Dunnachie says.
           “E2 characteristics are ideal for   offered only on much larger aircraft.
        a  strategic pursuit  of the Asia Pacific   The overhead bins will be about 40
        secondary-city markets that represent   per cent larger than those of current
                    WWW.ASIANAIRLINES-AIRPORTS.COM                             JANUARY / FEBRUARY 2015  ASIAN AIRLINES & AIRPORTS  29
   24   25   26   27   28   29   30   31   32   33   34