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FEATURE REGIONAL AIRLINES





                                                                                fact remains that even with the increase in
                                                                                fuel prices, it is expected to account for 18.7
                                                                                percent of the industry’s cost structure in
                                                                                2017 and this still only about half of the 33.2
                                                                                percent it accounted for in 2012-2013

                                                                                Emirates Airline
                                                                                Emirates has been a tremendous success
                                                                                story and in just over three decades, the
                                                                                airline’s brand value has grown to US$ 7.7
                                                                                billion and was rated as the world’s most
                                                                                valuable airline brand in 2016 (as per the
                                                                                Brand Finance Global 500 report). From
                                                                                commencing operations in October 1985,
                                                                                with a flight from Dubai to Karachi and a
                                                                                fleet of four airplanes (including two jets
                                                                                leased from Pakistan International Airways),
                                                                                Emirates today operates a solely widebody
                                                                                fleet of 255 jetliners, that consists of only
                                                                                two types, the Airbus A380 and Boeing 777.
                                                                                The airline retired the last of its A330s and
                                                                                A340s in October 2016. Emirates added
                                                                                36 new jetliners (20 A380s, 16 Boeing 777-
                                                                                300ERs) in 2016 and now has an average
                                                                                fleet age of only five years. 29 airplanes were
                                                                                also retired from service in 2016. Emirates
                                                                                is the largest operator of the Airbus A380,
                                                                                having inducted the first of the type in 2008
                                                                                and has a total of 142 on order. However, late
                                                                                in 2016, Airbus announced that an agreement
                                                                                had been reached between the Emirates, the
                                                                                airframer and engine provider Rolls-Royce
                                            their average yields are low their unit costs   will allow for postponement in the deliveries
                                            are even lower. This is partly a result of the   of six aircraft from 2017 to 2018.  The
                                            strong  capacity expansion,  which has  seen   deliveries of another six A380’s to Emirates
                                            Middle East based airlines placing record   are also be deferred from 2018 to 2019.
                                            orders for the latest jetliners. However, the   While Chairman Tim Clark has been vocal
                                            IATA report warns, “Threats  are  emerging   in his demands for an upgraded version of the
                                            to  the success  story  of the  Gulf carriers,   A380, it is now obvious that such an aircraft
                                            including increases in airport charges across   development is more than a few years
                                            the Gulf States and growing air traffic   away as Airbus focuses on its development
                                            management delays.” Another aspect that   of the A350-1000 and A330neo  jetliners.
                                            could  hit Middle  East  based  airlines,  is the   Commenting on a potential upgrade of the
                                            new generation of ultra-long range capable   A380 during the Airbus annual press briefing
                                            twin-jet widebody airplanes that can be used   in January, Fabrice Brégier, President of
                                            by competing airlines from other regions to   Airbus Commercial Aircraft, said, “We have
                                            bypass the Middle East hubs on routes to the   studied the possible evolutions for the A380
                                            U.S., Europe or Asia.               and we came to the conclusion that it was
                                               There is also the matter of fuel costs, oil   still not the right time to launch an upgrade
                                            prices  which  averaged  at  US$44.6/barrel   for the A380. To do that we would need to
        Emirates retired the last of its    (Brent) in 2016 are forecast to increase to   invest some development costs and have a
        A330s and A340s in October 2016.    $55.0 in 2017. As a result, there will be an   better market environment and clear return
        It now operates a widebody jetliner
        fleet that comprises of the Airbus   increase in jet fuel prices from US$52.1/  on investment.”
        A380 and Boeing 777                 barrel (2016) to US$64.9/barrel (2017). The   “So, in the meantime we have decided to
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