Hainan Airlines Co., Ltd.’s (Hainan Airlines) first 787-9 Dreamliner with “Dream Feather” interiors was delivered to the airline’s hangars at Haikou Meilan International Airport on March 28, marking an overall upgrade of the airline’s brand visual design.
The new interior assures passengers of a comfortable and stress-free travel experience and makes flying easier.
Hainan Airlines partnered with renowned UK-based design firm PriestmanGoode to create the “Dream Feather” concept. The British firm completed the project in under two years, upgrading the airline’s “look” across the board, including the cabin environment, air-to-ground service supplies and service logos.
The “Dream Feather” concept is based on the idea that a feather in a dream is often presented as a feather that is floating in the air or a “feather in flight”. The minimalist feather pattern has been applied in various spaces where the airline’s branding appears, including on the wallpaper, the curtains, the seat and the floor of the aircraft, creating a unique brand identity that will be easily remembered by passengers.
The “Dream Feather” Dreamliner introduces Super Economy class for the first time, adding a third class to the already existing two, which now has a total of 294 seats, 26 business class seats, 21 super economy class seats and 247 economy class seats. Business class, with “Champagne gold” as the dominant tone, has adopted the mainstream 1-2-1 reverse fishbone layout.
The airline chose Super Diamond seats from seat manufacturer Rockwell Collins, with spacing between the seat in front upgraded to 46 inches, the ideal distance between reverse herringbone seat. The spaciousness of the area allocated to the passenger, including five places for storage coupled with the golden yarn flickering under the light in the gentle atmosphere, highlight the noble luxury quality.
The new Super Economy class, with the light and fashionable “Silver grey” as the dominant tone, equipped with the award-winning Rockwell Collins MIQ seat, comes appointed with four-way head restraints, seat backs that recline up to seven inches, an iPad bracket as well as individual power plug and USB charging port, offering convenient and easy smart travel for passengers. Economy class, with the “Burgundy red” as the dominant tone, is equipped with the popular Recaro CL3710 seat, patented seven-way adjustable head restraints, an ergonomic waist support cushion and a uniquely designed and positioned book and newspaper holder that adds more than one inch of leg room to create a more comfortable travelling experience.
The cabin deploys situational lighting, inspired by the natural colors of a river and the sun and moon, delivering a naturally alternating balance between light and shadow.
The all new cabin is equipped with cutting-edge “Hai Studio” hardware and the latest Panasonic EX3 entertainment system, while business, super economy and economy classes respectively feature 18-inch, 13-inch, and 12-inch 1080P HD screens. The entertainment system’s visually-pleasing interface details all media options, while a “recommended” tag and a “score” informs the passenger as to the popularity of each selection. In addition, the wake-up service comes with multiple options that include choices to set a wake-up call for meals and aircraft landing. Furthermore, a tutorial function makes it easy for the traveler to effortlessly navigate all the available features.
Besides the outstanding cabin environment and hardware, Hainan Airlines’ entirely new air-to-ground service supplies, logos and ground premium VIP Check-in areas were also designed with the “Dream Feather” image to present a consistent visual effect from the moment the passenger steps into the check-in area to the moment he or she disembarks from the plane. The premium VIP check-in areas with the “Dream Feather” design have already formally “opened for business” in Beijing and Xi’an.
Hainan Airlines’ new 787-9 Dreamliner with “Dream Feather” interiors is scheduled to serve routes from Beijing to Haikou, Sanya, Chengdu, Changsha, Guiyang, Fuzhou, Xiamen and other domestic cities as well as international routes between Beijing and destinations in North America. Passengers on these routes will have the opportunity to experience Hainan Airlines’ brand-new brand image, bathed in an atmosphere that lets one feel well-taken care of while enjoying a stress-free travel experience and flying easier.
EHang Holdings EH216-S pilotless electric vertical takeoff and landing (eVTOL) aircraft has completed its first autonomous air taxi flight in…
Bangkok Airways has unveiled its Low Carbon Skies initiative, a significant step towards sustainability through the reduction of carbon emissions…
Vietnam Airlines has integrated the Altéa Passenger Service System (PSS) from Amadeus, marking a significant step in its ongoing digital…
NH Industries (NHI) and the NATO Helicopter Management Agency (NAHEMA) have inked a contract to initiate the development and qualification…
PT Palindo Marine, a private shipyard in Indonesia, began construction on a new model of the "Kapal Cepat Rudal 60"…
ASELSAN is set to display its wide array of products and solutions at the upcoming EUROSATORY 2024, scheduled for June…
EDGE Group has launched the Radar and Electronic Warfare (EW) Centre of Excellence, and the Electro Optic Centre of Excellence…
Gulfstream's clean-sheet Gulfstream G500 and Gulfstream G600 have each surpassed 100,000 flight hours. Powered by Pratt & Whitney Canada engines,…
Emirates has started utilising sustainable aviation fuel (SAF) for its flights departing from Singapore Changi Airport. This marks the airline's…
Eve Air Mobility on Wednesday released a second video of its first full-scale eVTOL non-conforming prototype as it continues production…
Rheinmetall AG, the Düsseldorf-based technology group, and Ukraine have taken a significant step towards strengthening their strategic alliance. The Minister…
AeroTransCargo (ATC), a global cargo airline, has announced the appointment of Charles Szar as its new President. Szar brings a…
Americas GSA, a subsidiary of ECS Group, announced a strategic partnership with JetBlue Cargo. This partnership marks a significant development…
Estonian robotics and autonomous systems developer, Milrem Robotics, and AEC Skyline, a supplier of advanced critical data solutions, have collaborated…
AL TAIF, an entity of the EDGE Group and a provider of military maintenance, repair and overhaul (MRO) services in…
Singapore and Ukraine have entered into an Air Services Agreement (ASA) to support air connectivity between both countries. The agreement…
The HIS consortium comprising of of Helsing GmbH and Schönhofer Sales and Engineering GmbH (SSE), a 100% subsidiary of Rohde…
The Transport Safety Investigation Bureau of Singapore (TSIB) has issued its Preliminary Investigation findings of the SQ321 incident, which took…
Israel based Roboteam, a leading developer and manufacturer of tactical unmanned platforms for defence and security missions, has announced today an…
The U.S. Air Force (USAF) recently completed Initial Operational Test & Evaluation (IOT&E) of BAE System’s Eagle Passive Active Warning…
PT Dirgantara Indonesia (PTDI) and PT Intercrus Aero Indonesia have signed a Memorandum of Understanding (MoU) in Bandung on Wednesday…
India's Kadet Defence Systems (KDS) has announced the launch of jet-powered aerial targets, making it the first private company in…
Amsterdam-based KNDS, a joint venture between Krauss-Maffei Wegmann and Nexter, is no longer in talks with Leonardo regarding a potential…
Malaysia’s AIROD (Aircraft Inspection, Repair & Overhaul Depot) has entered into a collaboration with Turkish Aerospace Industries Inc (TAI). The…
Raytheon has been awarded a US$677 million contract to continue to produce AN/SPY-6(V) radars for the U.S. Navy. This is…
The German Ministry of the Interior has ordered up to 44 H225 helicopters for its Federal Police. The record order…
KNDS, a Franco-German defence company, has recently completed another successful round of testing for its ASCALON 140mm gun. The test…
BAE Systems has received an US$95 million contract from the U.S. Navy for advanced countermeasure pods to protect the P-8A…
The Royal Malaysian Navy (RMN) has selected Turkiye’s STM (Savunma Teknolojileri Mühendislik ve Ticaret A.Ş) for the procurement of three…
Qatar Airways Cargo and MASkargo, the cargo subsidiary of Malaysia Aviation Group, have inked a Memorandum of Understanding (MoU) to…
Headquartered in Singapore with reporters spread across all major regions, GBP Aerospace & Defence is a leading media house that publishes three publications that serve the aerospace and defence sector - Asian Defence Technology, Asian Airlines & Aerospace and Daily News. Known industry-wide for quality journalism, GBP Aerospace & Defence is present at more international tradeshows and exhibitions than any other competing publication in the region.
For over three decades, our award-winning team of reporters has been producing top-notch content to help readers stay abreast of the latest developements in the field of commercial aviation, MRO, defence, and Space.
Copyright 2024. GBP. All Rights Reserved.
Home Defence & Security Space Commercial Aviation Maintence Repair & Overhaul Daily News Events About Us
2024 GBP all rights reserved.