Singapore Airlines has become the first airline to offer live e-shopping onboard via KrisShop, thanks to a partnership between Thales and Airfree. Singapore Airlines customers now have access to the world’s largest seatback shopping experience at 30,000ft. The seatback shopping solution entered into service on June 28 and will be progressively rolled out on selected Singapore Airlines Airbus A350 aircraft. The e-shopping platform is integrated with KrisShop offerings into one marketplace available on Singapore Airlines connected seatback inflight entertainment provided by Thales. Passengers can browse and purchase items from a single place with real time payment, wide range of offerings and attractive promotions. There are multiple delivery options – to home or on their connecting or returning flight. The digital onboard shopping marketplace eliminates the logistics, weight, and resources required to support traditional onboard shopping, while increasing passenger choice. With proprietary bandwidth optimization technology, the Airfree onboard hosted eShopping platform drastically reduces satellite data consumption compared to traditional platforms. “Thales is excited to continue the growth of its partnership with Singapore Airlines and KrisShop through innovations that extend the benefits of the open AVANT in-flight entertainment platform by connecting with a robust network of digital partners such as Airfree - unlocking significant value from their IFE investment," said Cedric Rhoads, Vice President, Product Policy, Thales InFlyt Experience. "Our airline partners and their passengers expect more from their inflight entertainment system and Thales is working diligently to deliver on these expectations, and more.” “We are thrilled to partner with Thales on this industry-first onboard shopping solution for Singapore Airlines," said Etienne de Verdelhan, CEO of Airfree. "The airline is at the forefront of passenger experience innovation proving again their commitment to digital transformation. Our pioneering technology dedicated to inflight environment provides unique passenger eShopping experience and unlocks new revenue opportunities.” "E-commerce is the future of shopping, and integrating this feature into our in-flight entertainment system is yet another industry first for SIA," said Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines. "This allows KrisWorld to go beyond movies, television shows, music, and games, and offer customers more of what they want while flying with us." “KrisShop has been at the forefront of connecting with consumers since our rebranding in 2019," said Chris Pok, Chief Executive Officer, KrisShop. "Today, together with Singapore Airlines, we are excited to be able to enhance and rejuvenate the in-flight shopping experience with the inclusion of our live ecommerce platform on KrisWorld."
The U.S. Army has awarded L3Harris Technologies full-rate Manpack and Leader radio production orders under the Handheld, Manpack & Small…
L3Harris recently attached an advanced multirole electronic warfare (EW) capability to a T7 robot and demonstrating it at Vanguard 2024,…
Airbus Helicopters secured 455 gross orders (450 net) in 2024, demonstrating robust market growth with notable demand for its light,…
Piaggio Aerospace, encompassing Piaggio Aero Industries and Piaggio Aviation, has signed a preliminary contract to transfer its business complexes to…
Calian Group Ltd. has announced the appointment of Major-General (Ret.) Roch Pelletier to the newly established position of Regional Vice…
Airnguru, a provider of airline fare management and pricing optimisation solutions, has announced significant financial progress and growth milestones. The…
AMMROC, a UAE-based provider of military maintenance, repair, and overhaul (MRO) services, has signed a Memorandum of Understanding (MoU) with…
The Israel Ministry of Defense (IMOD has signed a contract worth about $80 million with Elbit Systems for the development…
As part of the Italy-Saudi Arabia institutional round table, ELT Group has signed Memoranda of Understanding (MoU) with SAMI Advanced…
Leonardo, Saudi Arabia's Ministry of Investment (MISA), and General Authority for Military Industries (GAMI) have signed a Memorandum of Understanding…
Airbus delivered 766 commercial aircraft to 86 customers around the world in 2024. The commercial aircraft business registered 878 gross…
The Royal Malaysian Air Force (RMAF) has concluded the Service Life Extension Programme (SLEP) for its fleet of Sukhoi Su-30MKM…
Kongsberg Maritime has secured a contract to deliver propulsion and manoeuvring systems for two new KCR-70 Fast Attack Craft (FAC)…
Representatives from KNDS Deutschland, KNDS France, Rheinmetall Landsysteme, and Thales gathered in Paris to formalise the creation of the "MGCS…
ST Engineering's Commercial Aerospace business has signed a five-year CFM LEAP engine maintenance, repair and overhaul (MRO) contract with new…
Embraer is working with Florida Power & Light Company (FPL) to expand the use of renewable energy at its U.S.…
The use of the combat-proven Rafael Spyder air defence system in the ongoing war in Israel has created interest in…
The delivery of Elbit Systems PULS artillery systems and the company's Hermes -900 UAV to Serbia is expected to begin…
Indonesian private defence firm PT Sentra Surya Ekajaya (PT SSE) has introduced a new version of its P2 Tiger 4×4…
Schiebel has been awarded a new multi-year contract by the European Maritime Safety Agency (EMSA) to provide services using the…
BlackSky Technology Inc. has shipped its first Gen-3 satellite to launch provider Rocket Lab. The satellite is scheduled to be…
SITA and Cathay Pacific have entered a new agreement aimed at significantly boosting network bandwidth at Cathay Pacific’s airports. The…
Lockheed Martin has been awarded a $270 million contract by the U.S. Air Force to integrate next-generation infrared defensive sensors…
Malaysia Airlines, in collaboration with Mercedes-Benz Malaysia (MBM), has launched a Private Terminal Transfer Service aimed at providing seamless and…
Fly Jaya, a new entrant in Indonesia’s aviation industry operated by PT Surya Mataram Nusantara, is set to launch domestic…
The first Austrian Airlines Boeing 777-200ER equipped with AeroSHARK surface technology has successfully completed its maiden flight. The long-haul aircraft…
Vietnam and South Korea are reportedly finalising an agreement for the acquisition of 20 K-9 Thunder self-propelled howitzers (SPH) for…
The Royal Thai Air Force (RTAF) is anticipating the final delivery of three AT-6TH Wolverine light attack aircraft by April…
Ukraine's largest airline, SkyUp Airlines, has successfully transitioned to IBS Software's iFly Res Passenger Services System (PSS) to support the…
Experia Events has announced the confirmed exhibitors for the inaugural Business Aviation Asia Forum and Expo (BAAFEx), which will take…
Headquartered in Singapore with reporters spread across all major regions, GBP Aerospace & Defence is a leading media house that publishes three publications that serve the aerospace and defence sector - Asian Defence Technology, Asian Airlines & Aerospace and Daily News. Known industry-wide for quality journalism, GBP Aerospace & Defence is present at more international tradeshows and exhibitions than any other competing publication in the region.
For over three decades, our award-winning team of reporters has been producing top-notch content to help readers stay abreast of the latest developements in the field of commercial aviation, MRO, defence, and Space.
Copyright 2024. GBP. All Rights Reserved.
Home Defence & Security Space Commercial Aviation Maintence Repair & Overhaul Daily News Events About Us
2025 GBP all rights reserved.