Page 26 - AAA NOVEMBER-DECEMBER 2012 Online Magazine

FEATURE GREENING BIZ JETS

Go Green in Style

It’s predicted that Asia’s private jet market could generate approximately

US$40 billion over the next decade. This development might seem at odds
with the growing impetus to explore ways to bring down the emission of
greenhouse gases and ultimately reverse climate change, but executive
jets are jumping on the green wagon too. By Grace Li

Mention executive jets and it is highlights how executive jets have always
easy to see why the public has difficulty had an integral role in aviation, and this
reconciling the idea of a sleek, cutting- role is only going to grow. “Businesses
edge aircraft and its luxe finishes with the have become much more global today, but
notion of being eco-friendly. Widely seen almost all airline flights fly from only 70
as symbol of extravagance, especially major hubs in the world,” says colburn,
in asia, executive jets have often been pointing out how just last year, major
deemed excessive, not just because only airlines had abandoned nearly 100 mid-
a very select few have access to them, sized cities from their routes. and that is
but also of how their carbon footprint where executive jets come in.
is viewed as unnecessary in light of the “Private aircraft have become much
larger, more fuel-efficient models that more than a luxury item for private
commercial airlines adopt. business owners, corporations and
However, executive jet providers government delegations. the Boeing
the likes of Boeing have been making Business jet is a business tool allowing
concerted efforts to educate the public, owners to stay connected with customers
and help them understand the real facts all over the world, while travelling in
of business aviation. Boeing Business jets unmatched comfort tailored to their
(BBj) Marketing director chuck colburn personal taste and needs,” notes colburn.

GREEN MAChINE
Embraer’s Lineage 1000 claims to be first of a new generation of green business
aircraft, incorporating many green features which the company hopes will
appeal to the environmentally conscious buyer. Part of this is the use of low-
power state-of-art avionics, sensors and control systems, fly-by-wire, but also
highly efficient digitally controlled and monitored General Electric CF34-10E
turbofan engines. Embraer claims its Lineage E-Jets produce up to 50% less
carbon dioxide than early versions, while meeting and exceeding the latest
ICAO Stage IV noise limits. Embraer has been ISO 14001 certified since 2002 for
its Environmental Management System. It is also increasing recycling efforts,
recycling up to 80% of manufacturing materials – as well as pioneering the use
of green, cane-based fuels.

26 ASIAN AIRLINES & AIRPORTS NOVEMBER / DECEMBER 2012 WWW.ASIANAIRLINES-AIRPORTS.COM