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Worsham landed at the right
time. Deregulation was rapidly
changing market dynamics with
point-to-point giving way to hub-
and-spoke operations, which
demanded smaller 150 seat
jets. Worsham responded with
a once-only innovative rent-a-
plane deal and secured orders
from TWA and American for a
total of 35 Super 80s and sold
another 30 to Alitalia.
A beaming Worsham, who
was appointed President of
Douglas on 15 November 1982,
told the Los Angeles Times that
“reports of Douglas’ death were
exaggerated.” Former Douglas Aircraft President Jim Worsham at the 2004 interview.
©Geoffrey Thomas
The Super 80 orders sparked
an avalanche of business so the and battling Airbus’ all-new his view Kracht was a “manufac-
agenda at the time of interna- A340/A330 combo. “At MDC we turing genius,” and Beteille was
tional collaboration to cut risk were starved of R&D,” Worsham an “engineering giant.”
fell off MDC’s radar for a short told the author in 2004. “So,
time. The production rate on the we were shopping around for
DC-9 Super 80, later renamed at least $1 billion so we could “
a new wing which would cost
the MD80 to deflect the bad I had the idea of
publicity relating to the DC-10, stretch the MD11.” In October
jumped to 2.5 a week in 1987. of 1987, MDC even proposed a getting MDC and
With orders flowing plus fat mil- stretched MD11 with the existing
itary contracts, Worsham was wing but with a much-reduced Airbus into some
able to get Douglas back into range of just 5,000nm – well sort of marriage,...”
profit. down from the 7,920nm of the
standard offering. he recounted.in 2004.
In late 1986, MDC launched Worsham raised the issue
a modest improvement of the Ironically, while bleating with Airbus’ executives at the
DC-10 – dubbed the MD-11 – about Airbus’ “subsidies” from famous Conquistador Club for
with various commitments for European Governments in its aircraft manufacturing chiefs at
92 aircraft from 12 airlines but 1987 annual report, MDC was a Wyoming ranch in 1987.
it was a compromised design actively courting Airbus for a
because of the decision by the marriage of sorts to take advan- The basis of the discussions
MDC board not to sanction fund- tage of its deep pockets as well started with the MD11 utilizing
ing for an all-new wing – a fact the wing of the A330/A340.
that would come back to haunt as its technology. Talks focused on a super-
the company. Australia’s Qantas stretched MD11 with an A330
concurred with the opinions of Worsham was bullish about wing (AM300) to challenge the
other airlines when it told the a French connection for MDC 747, production of the A320 at
author that it would not consider drawing on his vast experience Long Beach, new 13 and 16
the MD11 because the wing had with GE and Snecma. He also frame stretches of the A320 and
no growth potential. had great respect for Airbus a new 100-seat aircraft.
leaders, lauding Felix Kracht
So in 1987, the MD11 was at and Roger Beteille as “great According to Worsham and
the limit of its design guarantees visionaries.” He added that in insiders at Airbus, agreement
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