Page 6 - SOFEX 2022 - Day 1 | DAILY NEWS

Daily News: How satisfied are you with the
growth of the event since the inaugural
edition? Since 1996 until now.
Daily News: What, in your opinion, has
Mr.Ahmad Al Taweel: This edition will be been the contribution of previous editions
a special edition because we moved from of SOFEX to the notable growth of Jordan’s
SOFEX SPURRED Amman to Aqaba. And the number of the domestic defense and security sector?
INNOVATION, growth is not the number of exhibitor or
INDUSTRY GROWTH space, we match and maintain the number Mr.Ahmad Al Taweel: In terms of security,
of exhibitors and the number of our space. Jordan is referred to as the country of safety
SOFEX helped build Jordan’s defense But today, we are talking about the new and security. That is why the developments
industries of today. The exhibition paved sectors that are working at SOFEX or that are currently happening in Jordan in
way for JVs between international and participating at SOFEX. terms of defense, we can see defense
local companies to develop the defence industries today as a result previous SOFEX
sector in Jordan, says Mr.Ahmad Al Daily News: Such as? exhibitions where we witnessed joined
Taweel, Deputy CEO of SOFEX, in an ventures between international and local
exclusive interview to Jay Menon of Daily Mr.Ahmad Al Taweel: Such as cyber companies to develop the defense sector
News. security. They are making the matchmaking in Jordan. This helped in the development
between the special ops and the AI – in opening room for innovations.
Excerpts from the interview: artificial intelligence – and cyber security,
that’s why it’s a special edition, where there
Daily News: Could you detail the impor- is growth and we moved to the next step
tance of the Special Operations Forces for a new journey for SOFEX to reap SOFEX
Exhibition & Conference (SOFEX) locally, for another 20 - 24 years.
regionally and internationally?
Daily News: So, you would say that you are
Mr.Ahmad Al Taweel: Locally, we need to very satisfied with the growth since 1996?
show the delegations and the visitors and
our participation - what we have in Jordan Mr.Ahmad Al Taweel: Yes.
- to help them to market themselves.
Regionally and internationally, we’ll be the Daily News: Would like to mention anything
hub to meet between the demander and about SOFEX’s strategy changes?
the supplier. A kind of matchmaking. Daily News: How does SOFEX provide
Mr.Ahmad Al Taweel: The change of opportunities for joint cooperation
Daily News: When talking about capa- strategy of SOFEX is that there is no between Jordan and other countries to
bilities, are you talking about exhibition change. We upgraded. We developed a new benefit from advanced Jordanian defense
organisation or special operations forces? strategy to be SOFEX as an exhibition’s equipment and technology, such as the

organiser. We are working now with 2-3 Jordan Design and Development Bureau
Mr.Ahmad Al Taweel: In this exhibition, new exhibitions in defense and other [JODDB] innovations?
we need to show the people about the sectors.
capability of SOFEX, the capability of Mr.Ahmad Al Taweel: JODDB have a lot
organising exhibitions and conferences of joined ventures between Jordan, and
in the defense and military sectors international companies. For this edition,
specialised in special ops. And we are we will have a new joined venture and
ranking number 1 in the world. signing of contracts for that. SOFEX, here,
is creating a hub and opportunities, not
just for JODDB, but also for all companies,
and in this edition, SAB companies, to
help them open a new channel and open
joined ventures with big companies. We
also brought 21 startup companies to
represent startup projects where we help
them establish international participations.
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