Page 7 - SOFEX 2022 - Day 1 | DAILY NEWS

Daily News: Which are the countries who
are making a strong presence at the show?

Jordan is definitely making a strong
presence. We have the biggest pavilion
which is the US pavilion. And we have UAE
as one of the biggest pavilions.

Daily News :What are some of the new
features and focus of SOFEX 2022?

Mr.Ahmad Al Taweel: The new features Daily News: How satisfied are you with the
at SOFEX is that we use the technology response from sponsors?
for the exhibitions and for this edition of
exhibitions, we help make more services We have international sponsors, which is
that help the exhibitors. And this edition great, and local sponsors. We maintained
will be new for the sectors and the number the numbers and we have growth. There
of companies that are new - new countries, is a new type of sponsors, like the two
new visitors, and trade visitors.
sponsors from cyber security which wasn’t
Daily News: How do you think SOFEX present before.
Daily News:What’s the difference now with will catapult Jordan to a global defense
trade visitors? market?

Mr.Ahmad Al Taweel: With the trade Mr.Ahmad Al Taweel: SOFEX is an
visitors, we invited a lot of associations, international hub for the number of
and not only the delegations from the countries. The nice thing about SOFEX,
military side, there is an association as a niche market, when you have this
which is responsible for purchasing for number of exhibitors and this number
the defense sector. of delegations, if you compare it with a Daily News: Last but not the least, what
are the challenges you are facing in
specialised event, you’re ranking number conducting this event?
Daily News: So, you brought the decision 1. That’s why this is SOFEX’s strength. We
makers themselves? have a big number of delegations for the There are a lot of challenges, but as we are
three-day visits. We also have the trade doing SOFEX since 1996, we are always
Mr.Ahmad Al Taweel: Yes. visitors as well as the exhibitors. So, we facing challenges. The main challenge is
match the supplier and demand. moving SOFEX from Amman to Aqaba, to
Daily News: What about the delegations? a new city. But this challenge has turned
Daily News: So accordingly, SOFEX helps out to be an opportunity because a lot of
Mr.Ahmad Al Taweel: We added new Jordan in becoming a hub for defense
countries, and we raised the number of markets and exhibitions in this field? our exhibitors and sponsors are thinking
countries to about 10-15 new countries. “let’s try the new SOFEX.”
Mr.Ahmad Al Taweel: Yes, and it also helps And the new message is matching that. We
Daily News: How many countries will be startups that we are going to highlight
attending SOFEX for the first time? in this exhibition, learn how to form have good speaker corners, and we added
new features that help the exhibitors to
partnerships with international companies present this conference. So, we turned our
Mr.Ahmad Al Taweel: 6 countries. and be a product of Jordan’s work. challenges into opportunities. But mainly,

Daily News: Which are the countries? the challenge was in the location, in the
move from Amman to Aqaba. After that, it
Mr.Ahmad Al Taweel: KSA, UAE, became an opportunity.
Bosnia, Egypt, U.S.A, and Georgia.

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