Emirates is set to launch a premium economy class on its aircraft from 2020. Premium economy will be on the Airbus A380s that Emirates ordered this year, of which the first six will be delivered in 2020, said the airline President Tim Clark in a company podcast on its website.
The effort is seen as a step to help the carrier attract more higher spending travellers.
“The airplanes that we ordered, the latest A380s – the first six of which come in 2020 – we will be installing premium economy in those, and it will be an Emirates premium economy, so it will be special,” said Clark.
He didn’t specify exactly what these premium economy seats would offer, only revealing that they would be “special”.
Although Emirates has identified the demand for a class in between economy and business, it seems that many travelers are still keen to book premium seats. Clark said that demand for first class “remains strong in the Middle East and will continue into the future.”
Dubai-based Emirates bought 20 A380s in January and has purchasing options for an additional 16 which it has said it would buy.
“We have already ‘spec’d out’ the airplanes; we know exactly what we’re going to do, and where we’re going to place these seats, which zones and how we’re designing the product,” Clark added.
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