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Thales and Airfree Join Hands for Onboard e-Shopping on Singapore Airlines A350 fleet

Arun Sivasankaran - : Jul 10, 2021 - : 12:51 am

Singapore Airlines has become the first airline to offer live e-shopping onboard via KrisShop, thanks to a partnership between Thales and Airfree.

Singapore Airlines customers now have access to the world’s largest seatback shopping experience at 30,000ft. The seatback shopping solution entered into service on June 28 and will be progressively rolled out on selected Singapore Airlines Airbus A350 aircraft.

The e-shopping platform is integrated with KrisShop offerings into one marketplace available on Singapore Airlines connected seatback inflight entertainment provided by Thales. Passengers can browse and purchase items from a single place with real time payment, wide range of offerings and attractive promotions. There are multiple delivery options – to home or on their connecting or returning flight.

The digital onboard shopping marketplace eliminates the logistics, weight, and resources required to support traditional onboard shopping, while increasing passenger choice. With proprietary bandwidth optimization technology, the Airfree onboard hosted eShopping platform drastically reduces satellite data consumption compared to traditional platforms.

“Thales is excited to continue the growth of its partnership with Singapore Airlines and KrisShop through innovations that extend the benefits of the open AVANT in-flight entertainment platform by connecting with a robust network of digital partners such as Airfree – unlocking significant value from their IFE investment,” said Cedric Rhoads, Vice President, Product Policy, Thales InFlyt Experience. “Our airline partners and their passengers expect more from their inflight entertainment system and Thales is working diligently to deliver on these expectations, and more.”

“We are thrilled to partner with Thales on this industry-first onboard shopping solution for Singapore Airlines,” said Etienne de Verdelhan, CEO of Airfree. “The airline is at the forefront of passenger experience innovation proving again their commitment to digital transformation. Our pioneering technology dedicated to inflight environment provides unique passenger eShopping experience and unlocks new revenue opportunities.”

“E-commerce is the future of shopping, and integrating this feature into our in-flight entertainment system is yet another industry first for SIA,” said Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines. “This allows KrisWorld to go beyond movies, television shows, music, and games, and offer customers more of what they want while flying with us.”

“KrisShop has been at the forefront of connecting with consumers since our rebranding in 2019,” said Chris Pok, Chief Executive Officer, KrisShop. “Today, together with Singapore Airlines, we are excited to be able to enhance and rejuvenate the in-flight shopping experience with the inclusion of our live ecommerce platform on KrisWorld.”

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