Page 25 - AAA SEPTEMBER - OCTOBER 2013 Online Magazine
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FEATURE IT SYSTEmS







                                                                                introducing their own apps for consumer
                                                                                use. However, we’re not concerned that
                                                                                it represents the best use of resources.
                                                                                You must have it available on a range of
                                                                                platforms,” he warns.
                                                                                  Ibbitson says Gatwick is exploring
                                                                                ways  to work  with  others,  to share
                                                                                data so that people can still obtain the
                                                                                best travel experience, but without
                                                                                having to download and manage an
                                                                                exclusive app.  “For  example, Google
                                                                                Now is a self-learning app for Android
                                                                                systems.  It answers questions, makes
                                                                                recommendations and takes actions,
                                                                                passively delivering information based on
                                                                                user-initiated search habits,” he says.
                                                                                  Like Ibbitson, Amadeus sees the future
                                                                                in mobile when it comes to aviation IT.
                                                                                “We are an advocate of the use of mobile
                                                                                in  travel;  mobile  computing  and  data
        says Yang Jianhong, CEO of HKA. It worked.   collaborative decision making tools,   exchange will continue to revolutionise the
        Now, following the success of the trial   part of which involves ground handlers   traveller experience,” asserts Hussein. His
        HKA is looking at integrating the contact   sharing information. “This will help us to   company is developing a suite of mobile
        centre, ticket-booking, and baggage query   improve the timing of turnarounds and   web and mobile applications for airline
        system into Huawei’s cloud system.   the sequencing of aircraft movements,”   customers providing capabilities including
           It’s the same at many airports.   says Ibbitson. “This will enable us to get   mobile flight booking with date selection
        London’s  Gatwick  Airport  has  some   as many as 55 movements an hour. For a   options, real-time flight status checking
        unique challenges. It only has one runway,   one-runway airport, that is extraordinary!”  and schedule disruption management.
        is an hour by train from London, and has a   Ibbitson has also pioneered the use of   But the last word must go to outsourcer
        reputation as a charter destination rather   connected iPads by the airport disruption   SITA. It says nine out of 10 airlines and
        than full service provision. This means   suite staff. This means staff can liaise   airports are investing in smartphone apps
        rapid and efficient passenger handling   across the airport as any disruption is   for passenger services. “The industry
        were paramount in expansion plans.   assessed and dealt with. “Armed with   recognises the opportunity,” says Watkins.
           “A key focus for me at the moment   the right levels of live  information,   “Passengers value mobile check-in, thanks
        is how to improve integration of the   management can better deal with any kind   to the convenience of mobile boarding
        massive amount of data and IT services   of disruption more effectively,” he asserts.   passes and flight status updates. Some 40%
        we have available to us. This is so we can   The airport is also looking at ways it can   of airlines and airports have introduced
        offer a better service to passengers,”   help passengers who have booked online if   these functions in their mobile apps.” The
        says Michael Ibbitson, CIO at London   they want to change airlines or destinations   rest are quickly following suit, apparently,
        Gatwick  Airport. So rather than  simply   – something dedicated mobile systems   with an impressive 80% global deployment
        adding more complexity, Gatwick is   don’t always do well. “There’s no doubting   by 2015. If you still have that old Mars-bar
        concentrating on using IT to work smarter.   the importance of mobile technology – and   Nokia or Samsung phone, dump it. They
        It is developing comprehensive airport   we’ve noted that many airports are now   won’t let you on board in a year or so.






            89%                         90%                        40%                      89%



            of airlines will sell tickets   of airlines will offer   more passengers use    of passengers want
            via mobile apps by 2015     moblie check in by 2015    mobile check-in today    flight updates on
                                                                   compared to 2010         their mobiles

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