Page 11 - AAA NOVEMBER - DECEMBER 2014 Online Magazine
P. 11
COVER STORY CHINA AVIATION
ABOVE: China is now second service options including bag-tag to further investments in self-service to
only to America in domestic printing, self-boarding and self-bagdrop. help improve performance and speed of
air travel with a 14.7% This increased attention to the customer passenger handling throughout the airports.
growth in June as compared experience has also seen the airports More than half (53 per cent) of airports
to the previous year
embrace new media with 100 per cent of consider passenger processing as the most
them investing in passenger services via important priority for IT investment.
OPPOSITE PAGE: CALC
recently inked signed an MoU social media and mobiles by 2017. In total, 65 per cent of airports in
with Airbus for 100 A320 May Zhou, Vice President, SITA China China are investing in major self-service
Family aircraft said: “The extensive airport expansion programs and a further 29 per cent are
and passenger growth, currently running pilots. Investments in common-
being experienced in China, are major use self-service kiosks continue, with 35
challenges. Airports, however, are per cent planning to use them for check-
stepping up to these challenges and in, while 35 per cent plan to install them for
investing in IT to improve the passenger other uses. Nearly two-thirds (65 per cent)
experience. There is now a real focus of China’s airports are implementing bag-
to improve the customer experience. tag printing. Another area of significant
We see airports investing in passenger development is self-boarding, which 35
services, and 100 per cent of them are per cent of airports have implemented, up
investing in social media and mobile from eight per cent in 2013.
services to provide an efficient and Behind the airports’ investment into
personalized journey.” new media is a strong desire to develop
A latest SITA/ACI Airport IT Trends more personalized customer service
survey shows that the massive growth through direct interaction, and China’s
in passenger numbers in China – up 9.7 airports are succeeding here.
per cent in 2013 to 745 million - is leading
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