Page 18 - AAA MAY - JUNE 2014 Online Magazine

INTERVIEW EMBRAER
INTERVIEW EMBRAER

Embracing New Markets

The year 2013 had been good for Embraer

from over 8,000 AIrcrAft In the billion over December 31, 2013.
decade, the demand for private executive Declining rates of used jet availability
jets is expected to touch 9,250 worldwide inspire confidence that 2014 will see the start
by 2023, says Jose Eduardo Costas, vice of a bottom segment recovery, assuming
president, market intelligence, Embraer economic growth continues on track.
Executive Jets. As Lineage 1000E, the largest
Costas says while 50 per cent of the business jet from Embraer, is making its
demand for executive jets is expected to Asian debut, Costas says the Asia Pacific
be from the United States, in Asia, China region will account for 1,530 business jets
is the most important market followed by sales, worth $50 billion, over the 2014-
India, Indonesia and other countries. 2023 period.
Among various executive jets In an interview to Jay Menon of Asian
manufactured by the Brazilian company, Airlines and Airports recently, Costas
the Phenom 100, a five-seater costs says, while China will buy around 805
Jose Eduardo Costas, Vice President, US$4.6 million, the Phenom 300 a seven- aircraft, Southeast Asia, which includes
Marketing Intelligence, Embraer seater, is available for US$9.5 million and Singapore, may account for 244 aircraft.
Executive Jets. the Legacy 450, which can accommodate 6 And, India will be the most potential
to 8 passengers, sells for US$16.9 million. market with an estimated 200 executive
During the first quarter of 2014, jets being acquired in the next 10 years.
Embraer delivered 14 jets to the
commercial aviation market and 20 to the Excerpts from the Interview:
business aviation market, for a total of 34
aircraft, compared to 29 aircraft delivered How do you see the demand
in the same period of 2013. On March for private jets?
31, 2014, the firm order backlog totalled The demand for private jets in the next
US$19.2 billion, an increase of US$1 decade is expected to touch roughly
18 ASIAN AIRLINES & AIRPORTS MAY / JUNE 2014 WWW.ASIANAIRLINES-AIRPORTS.COM