Page 21 - AAA MAY - JUNE 2014 Online Magazine

FEATURE ETIHAD RESIDENCE

provided across all cabins, with built-in
magnetic audio jacks to ensure the best These new living spaces will raise
sound quality. inflight product and service standards to
The A380 aircraft will have full mobile their highest level yet in commercial aviation
and Wi-Fi service while the B787 will be
equipped with Wi-Fi. and alter air travellers’ expectations of
James Hogan, Etihad Airways’ inflight comfort and luxury forever.
President and Chief Executive Officer, said:
“These new living spaces will raise inflight – James Hogan, President and Chief Executive Officer, Etihad Airways
product and service standards to their
highest level yet in commercial aviation
and alter air travellers’ expectations of
inflight comfort and luxury forever. together three leading design companies, of a luxury boutique hotel experience
“Etihad Airways’ A380 and B787 will Acumen, Factorydesign and Honour to the sky in a way that embraced
deliver the most advanced airline cabins Branding to develop innovative cabin and Arabian Modernism, an aesthetic that
in the industry, while meeting all weight, seat designs for the new fleets. combines the traditions of the region with
range and cost targets at our desired The EDC collaborated with Promise contemporary design, he said.
seat count. This will allow us to offer Communispace, a leading co-creation
products unparalleled in quality and style, agency, to launch comprehensive The Residence
yet at competitive prices across all three consumer research and workshops in Abu The Residence, which is certified by the
cabins,” Hogan said. Dhabi, Sydney, London and new york, with European Aviation Safety Agency (EASA)
In 2008, recognising that no the goal of understanding what makes a for single or double occupancy, offers
single design agency could deliver ‘perfect flight’ and asking consumers to levels of luxury and total privacy normally
its vision for the new cabins, Etihad help design the perfect airline. found only on private jets.
Airways established the Etihad Design Etihad Airways’ design vision was Each Etihad Airways A380 will offer
Consortium (EDC) which brought to bring the individuality and exclusivity a boutique version of the Residence with

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