Page 10 - AAA MAY - JUNE 2018 Online Magazine
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Business Class seat surrounded by
        a futuristic carbon composite shell.
        Four  years  in  the  making  and
        backed  by  extensive  customer
        research and customer focus
        groups, the end result is superb
        and  crammed  with  features.  By
        2020 the entire A380 fleet will be
        refitted as well as various other air-
        craft types in the fleet. While the
        front of the bus has had the magic
        treatment, in Economy Class, the
        airline is offering what it calls the
        most comfortable seat in the air.
        It has retained the Economy seat
        pitch at 81cm and width at 47cm
        by re-arranging the cabin layout to
        create space.

          The new Recaro Economy
             seats are thinner and
          designed to offer improved
             ergonomic support,”
          says AirlineRatings.com Editor    make space. Another innovator on  X seating across its fleet of 777s,
                  Steve Creedy.             a smaller scale is Virgin Australia  A330s and 737s and the extra leg-
        “Other features include a six-      with its Business Class suites that  room product is proving extremely
         way adjustable headrest with       have now been fitted to its fleet of  popular. Passengers choosing
           foldable wings, a 28.19cm        A330s  and  777s.  This  suite  has  Economy X get an additional three
           touch-screen monitor, a          won numerous awards and has  inches  (7.6cms)  of  legroom  as
         patented reading light under       one of the most comfortable beds  well as preferred overhead locker
            the monitor, storage for        in the air. The A330s are used on  space, priority boarding and priority
         small items, a coat hook and       domestic flights and to Hong Kong  security screening. On long-haul
          in-seat power,” Creedy adds.      while the 777s are used to LA. Air  international  flights,  it  also  fea-
                                            New Zealand continues to tweak  tures guaranteed first meal choice

        Another airline that has rolled out   its Business Premier, and many will  and  premium noise-cancelling
        the innovation and luxury, over the   argue that its bed is the ultimate  headphones.
        past 12 months is Qatar Airways     by nature of its thick rollout mat-
                                            tress. And the kiwi airline is also  Route Dynamics
        with its Q suites. Gulf carrier Qatar
        has  been  plugging  its  Qsuite  as   fine tuning its Premium Economy             ith the advent of the
        the bright star of premium travel,   product, and this is now considered           787 and A350, route
        touting  its  patented  design  as   one of the best value for money               innovation  has  also
        closer to some competitors’ First   propositions in the sky.  Wdeveloped as another
        Class  than  traditional  Business     Etihad  Airways  is  now  selling  weapon in the armory of airlines.
        Class and this is one case where    economy passengers luxury but  One  of  the  biggest  advances  in
        reality reflects the hype. Qsuite is   don’t stress, it’s not going to charge  this space was the Qantas Perth
        spacious,  private,  well  designed   for meals and drinks. What you can  to London non-stop with the 787-9,
        and packed with features aimed      buy is Christian Lacroix amenity kits  which has followed United’s San
        at making travel at the pointy end   with exclusive Omorovicza skin care  Francisco-Singapore  and  Los
        more comfortable and productive. It   products, Piper-Heidsieck Cuvee  Angeles-Singapore flights United
        is a genuine suite featuring a sliding   Brut NV champagne or Christian  which started last year. In addition
        privacy door and enough room to     Lacroix cotton sleepwear. Those  to being the longest US flights to
        sprawl out comfortably, feet on the   wanting to chug down a Planet  anywhere, United’s LA-Singapore
        ottoman, without having to worry    Coffee cold brew coffee will also  trip is the second longest (8,700
        about swapping things around to     be able to do so. Virgin Australia  miles)  and  San  Francisco  is  the
                                            has  also  rolled  out  its  Economy  third longest flights (8,466 miles)

        10 | May/June 2018                                                                    www.GBP.com.sg/AAA
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