Page 18 - AAA JULY - AUGUST 2015 Online Magazine

INTERVIEW GUESTLOGIX

Growing Appetite for T-Retail

GUESTLOGIx INC., THE LEADING Hainan Airlines becomes the first
global provider of ancillary-focused Chinese airline to launch a complete
merchandising, payment and business online travel retailing strategy. According
intelligence technology to airlines and to OpenJaw, “As the largest privately
the passenger travel industry, recently owned air transport company in the
announced that its subsidiary OpenJaw People’s Republic of China, Hainan will
Technologies has added Hainan Airlines and now be able to offer its more than 27m
the Cathay Pacific Group as its latest customers customers a full range of air and non-air
for new t-Retail Platform technology in products through multiple channels, via a
airline e-commerce and retailing. single e-commerce platform.
The company says that the technology “Through the OpenJaw t-Retailing
is timely with ‘travel retailing in Asia Pacific Platform Hainan will be able to provide
continuing to soar’ alongside increasing travellers with a streamlined online flight
avenues for online shopping channels and shopping experience, as well as manage
many airlines looking to benefit from ‘the retailing for third-party OTA sites like
42% of travellers expecting to increase Taobao and Qunar. Additionally, travellers
their travel spend in 2015.” will now be able to select from a range of air-
18 ASIAN AIRLINES & AIRPORTS JULY / AUGUST 2015 WWW.ASIANAIRLINES-AIRPORTS.COM