Page 26 - AAA MARCH - APRIL 2016 Online Magazine

FEATURE SITA

Waves of the Future

Transformation is the key. Because that’s the experience the
next generation of air travellers will expect
By Jay Menon

A mAjOR REVOLUTION IN THE buildings, equipment, bags, trolleys, tugs –
passenger experience is emerging as airlines basically all the ‘things’ that could emit a status.
invest in technology to make flying less of a “SITA is already working across the
hassle for travellers. community, with airlines, airports and
The ‘Internet of Things’ or IoT is the new other stakeholders, to see how to make
buzz where physical objects are connected the IoT effective across every point of the
to the internet, which enables tracking, data business and passenger journey...In reality,
collection, analysis and control. however, because today the vast majority of
“Majority of airlines expect that the passengers carry smartphones, passengers
Internet of Thing, will deliver clear benefits in and staff are connected and can be part of
the next three years and already more than the IoT too,” he says.
one third have allocated budget to it,” says Airlines are already considering the
Ilya Gutlin, SITA’s President Asia-Pacific. benefits of IoT and over the next three years
As part of this revolution, more things in more than half plan investments in this area,
the airport are being connected up including he hopes.

26 A SIAN AIRLINES & AEROSP A CE JANU AR Y / FEBRU WWW.GBP.COM.SG/AAA
.GBP
WWW
.COM.SG/AAA
26 ASIAN AIRLINES & AEROSPACE MARCH / APRIL 2016ARY 2016