Page 12 - AAA SEPTEMBER - OCOTBER 2017 Online Magazine

Cover storY CABINS

A million reason$ to fly ATR.

or destination has been outlined, although shell out extra dollars an additional three Perth will cost an extra $59 each way. Platinum
that is expected at to be announced at the inches (7.6cms) of legroom. Combined with frequent flyers get it for free.
2017 Paris Air Show. That flight will follow exit row seating, this means one in five seats The mission is simple – yet only a few
the launch of a Kuala Lumpur-Hawaii route in its B737 economy cabin — 30 seats on a airlines appear to really get it. Develop a range
on June 28. AirAsia Bhd group chief executive B737-800 — are now branded Economy X. of products to match all budgets and deliver
officer Tan Sri Tony Fernandes told the Star People who fork out extra for the seats on value. Across all cultures people don’t want
Online that the airline would fly into Europe domestic flights also get preferred overhead to downgrade, they aspire to do better, yet so
soon but he did not disclose the exact route locker space, priority boarding and priority many airline management teams, cozy in their
to that region. security screening. Economy X replaces guaranteed Business Class travel entitlements,
“We were about to launch the Europe Economy Space+ on short-haul international don’t mix with the economy passengers. Sure,
route when the Ukraine crisis happened,” he flights and includes priority boarding where price is important – very important but so is That’s why we’re
told reporters on the sidelines of the 17th applicable. On long-haul international flights, the value proposition. If airlines can build the
WTTC Global Summit in Bangkok in May. it also features guaranteed first meal choice value case – as Air New Zealand has – then the Regional Leader.
According to the Star Online while keeping and premium noise-cancelling headphones. passengers will follow and love and “sell” the
his plans for Europe under wraps, he hinted The move works on the theory that airline. It is just that simple!
that the destination could be London, people are happier to pay more if they think
Manchester or even Dublin. AirAsia X plans they are getting a better experience with
are big evidenced by the outstanding orders additional value but get upset when airlines
for 66 A330neos. And while these offerings take away something that was traditionally
are hardly of CX or SQ quality the pricing included in the fare and start charging for it.
for “business class” for long haul flights into “Since Economy X went on sale earlier this
Europe is set very low and that is where year we have had incredible demand from
passenger expectation resides. our guests,” Virgin Australia Airlines group #ATRLeads
In another development, down under executive John Thomas said in a statement.
Virgin Australia has rolled out its Economy X Touted by the airline as an Australian first, the
seating across its fleet and the extra legroom new product is available for an additional $29
product is proving extremely popular. The one-way on short sectors such as Sydney- Choosing ATR’s solutions generates $1 million of savings annually,
per aircraft, compared to their direct competitors. This explains the vast
airline has reconfigured the first three rows Melbourne with prices ranging up to an extra Qatar Airways’ new Business Class success of the program and its leadership in terms of orders, deliveries,
of the economy cabin on most of its Boeing $149 on its longest routes to Los Angeles. offering Qsuite, offers features backlog, operator base, investor’s opinion and residual value retention.
737 fleet to give passengers prepared to A transcontinental route such as Brisbane- previously only found in First Clas
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12 ASIAN AIRLINES & AEROSPACE SEPTEMBER / OCTOBER 2017 WWW.GBP.COM.SG/AAA

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