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Cup, Sport24, Panasonic’s live sports con- which most of the passengers consume a mix of movies, series,
tent partner found that there was a 100 and live television.” Live television and W-IFE are dramatically
percent increase in in-flight viewership changing the passenger experience on commercial flights as
across all flights and operators. According the passenger no longer has the feeling of being disconnected
to Panasonic, in-flight viewership on some from the world. According to Dominic Green, Director of Media
flights were as high as 80 percent. “Live Services at Panasonic Avionics, “Live television creates an
television has become one of our main experience of excitement and togetherness.” Live or ‘Over the
inflight content features,” says Marco Avila, Top’ content could prove a major gamechanger for airlines as
On-Board Strategy & Technology Director they will no longer have to guess what a passenger may or not
for Aeromexico. “Passengers aboard our want to see and then license only what that passenger wants
Dreamliner fleet use this service on a daily to see. There yet remain a number of technical and regulatory
basis, especially on those long-haul flights in challenges and managing licensing will be a key issue.

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