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Cover Story
Geoff Dixon and
Alan Joyce in 2008
The Lynching of Qantas
By Geoffrey Thomas
ever before has an air- well as Qantas’s chairman moribund so the call was
line and its CEO been the highly respected Richard out to rejuvenate the airline
N subjected to so much Goyder. through privatization. British
misinformation and falsehood History will show that vilifica- Airways had been privatised
that when the truth emerges it in 1987 and was held up as a
is barely recognizable. tion of Mr Joyce is misplaced shining example of what could
and in fact it will be recognised
The recent trashing of that he more than any other be achieved.
Qantas and its CEO Alan of the Qantas’s CEOs has Responding to the failure
Joyce, because of the global restructured the airline so it of two de-regulated airlines
airline chaos post pandemic, can survive. Compass 1 & 11 and the need
has been an example of the to bring stability and rejuve-
worst aspects of social media A ridiculous statement in the nation to the airline industry
where the ill-informed public minds of many but we need to the Labor Government sold
has dictated the coverage by go back to the future to exam- the domestic carrier Australian
too many media organisations ine the historic dynamics that Airlines to Qantas in August
more focused on online clicks shaped Joyce’s tenure. 1992.
than the truth. This provided Qantas access
That tsunami of negative Historical Dynamics to the Australian domestic
press painted Mr Joyce as market and the airline was
totally responsible for the post In 1992 Qantas was in gov- privatised in two stages, first
COVID airline malaise and ernment hands and many by a sale of 25% to British
forced his early retirement as criticised the airline for being Airways in 1993 and the
ASIAN AIRLINES & AEROSPACE OCTOBER - DECEMBER 2023 | 5
