Page 28 - PARIS AIRSHOW 2023 INSIGHT | GBP

17 state departments of economic develop-
ment and commerce will present their own
state-branded stands featuring state-based
co-exhibitors. The majority of those exhibitors
will be SMEs. In a spirit of partnership, the
states recognize the Pavilion as a magnet for
attracting more international VIPs and buyers,
and we recognize the win-win efficiency of
working with state leaders to introduce new
suppliers into the show. Together, we’re cre-
ating opportunities to generate business pioneers during the show’s public days. The program will feature
overseas and create jobs back home. games, entertainment, and educational activities including per-
sonal appearances by Apollo 16 Lunar Module Pilot Charlie Duke
and Space Shuttle Commander Mike Bloomfield.

Q OEMs and other major companies typ-
ically hog most of the limelight at trade
shows. What role does the Pavilion play Q When and where was the first U.S.A. Partnership pavilion
in ensuring that small- and medium-sized organized? Who was it that came up with the idea to get most
enterprises (SMEs) get their share of of the U.S. companies under one roof?
attention? It all started with a cup of coffee. In 1963, our founder, my dad,

From OEMs to SMEs, the Pavilion helps Jerry Kallman, Sr., thought it would be nice to provide free coffee
to his contingent of U.S. exhibitors at Electronica, the environ-
everyone stand out in the crowd. Some of mental industry show in Munich, so they wouldn’t have to take
that advantage is easy to see in the overall time away from their stands to find it somewhere else. National
presentation of the space — the high traffic
location, high profile events such as the open- pavilions are not a new idea — world’s fairs, for example — but
that simple gesture of personal attention still informs our brand
ing ceremony and VIP tours, the Meeting Point of service and community everywhere we go.
exhibitors lounge and the FORUM thought
leadership program. Out of the spotlight, par-
ticipating U.S. government and military trade
advisors, industry advocates, universities, and Q What are some of the important aerospace and defense
professional societies with experience in coun- tradeshows later this year where your company will be orga-
try are available for trade advice and counsel. nizing the U.S.A. Partnership Pavilion?
And after the show closes, our partnership After Paris, we’re looking forward to advancing America’s global
with the new Sourcehere.com global supply
chain network keeps every Pavilion participant trade interests in July at F-AIR in Colombia, September at DSEI
connected year-round online. Sourcehere sup- in London and MSPO in Kielce, Poland, October at Seoul ADEX
ports thousands of suppliers and buyers with in South Korea, and November at the Dubai Air Show. If there
were any doubts, post-pandemic be assured, this industry is back!
tools and utilities — including direct messag-
ing — to connect, conduct business, and build
trade relationships online, anywhere, anytime.
Q Is it easy or hard to retain companies from one trade show
to the next?
Q Can you talk about “Workforce That’s a hard question to answer because there are so many
Weekend,’ which your company is organiz- variables involved in every business relationship. Since we’re
ing in Paris as part of the Pavilion? celebrating our 60th anniversary in the business of advancing
global trade this year, I think the answer is, whatever we’re doing
Nation-to-nation, as a grateful representative seems to be working!
of the United States of America, and peo-
ple-to-people, as a responsible global citizen,
“Workforce Weekend” is our way of thanking Q What advice would you give to a company that is part of
Paris for 28 years of true partnership. After the the Pavilion and attending the Paris Air Show for the first time?
trade days are done, in cooperation with the
FAA, NASA, the U.S. Department of Defense, Welcome! Paris is a big show, and there will be many distractions.
AIA, the U.S. Space & Rocket Center, and our Take advantage of everything the Pavilion offers to optimize your
300+ Pavilion exhibitors, we will transform time and maximize your impact, and if you see something, say
the Pavilion into a three-day science, technol- something. Ask questions. The more we know about your goals
ogy, engineering, and math (STEM) festival to and what you need to succeed, the more we will exceed your
inspire future generations of engineers, and expectations!.

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