Page 5 - ADEX 2024 - DAY 3

Excerpts from the interview: are our main focus as a company. Our because without competition, we cannot
focus for the next five years is to en- be better. So it’s kind of a compliment
sure capability and sustainability for our for all of the players. We know it’s a kind
Q. Barzan is making its first appearance at platforms. of mature market. Somehow there are
ADEX. What brings you here? couple of players or main players are
playing. However, we are focusing on
We have an investment here in Azerbaijan Q: How important is it for Barzan to explore certain demands, such as unmanned
and we have a company called QSTP, international markets? systems. Investments are already been
which is an investment by us and other It is very important because we are trying made in platforms like unmanned vehi-
shareholders. This shows our commit- cles, counter-UAS solutions, command
ment to the other bigger markets. We to foster relationships and attempting and control systems and ammunition.
to build a reputation across the region.
are working to create new technologies By producing such items, I think we will
to meet the growing needs of the armed So as I said, since the beginning, we have the competitive edge in the market.
were able to penetrate different markets
forces and address the emerging chal- And especially as as a neutral country,
lenges facing the defence sector. through selling or investing or collaborat-
ing with others. International partnerships the neutral relationship we have with
play an influential and essential role in the whole world in general gives us an
Q: How far has Barzan Holdings come in achieving the company’s overall mission advantage.
empowering the military capabilities of and goals, which also help in enhancing
Qatar as well as other militaries in the the sovereignty of the State of Qatar. Q: So how do you balance this requirement
region? So basically what we do as a company, of the local domestic market as well as the
we don’t reinvent the wheel. This is why
Barzan Holdings was officially estab- we can invest in certain items of tech- international market?
lished in 2016, and was entrusted with the nologies to produce certain things that While export is one of our priorities,
task of supporting the long-term devel- are unavailable in the market and we the main goal of building the defence
opment of human capital and the armed are kind of driven by the requirements field is to meet the local requirement.
forces, through global partnerships that of the end user. However, we are trying Sustainability of companies requires
promote research and development, and to commercialise any service or product working on the concept of export, which
investment in the development of inno- that we may come up with to help inter- represents one of our main goals... and
vative technologies. national clients. we aspire to achieve it, whether at the
regional or international level. Our gov-
Though we were to serve the Qatar armed Q: What are some of the challenges you ernment supports investments in the
forces specifically, we were able to serve face? How do you see competition, espe- human cadre by attracting local and for-
other security agencies within the coun- cially in your region? eign minds, and cooperation with inter-
try. We also reached out to the different national companies. Cooperations with
international defence markets, where we We believe it’s healthy competition, many leading companies in the fields of
have invested in companies in Europe, defence and security enable the State of
Turkey and Asia. Qatar to obtain the most innovative tech-
nologies and develop them, and create
the best practices to ensure self-suffi-
Since then, the company has proven its ciency in protecting the country’s land
importance as a knowledge center and a and people, and open the door to finding
genuine contributor to the development new and abundant sources of income
of the new generation of defence industry for the country.
technologies, through its global projects
and subsidiaries, and benefiting from the Q. What is your unique selling proposition
distinguished expertise in the fields of air, or USP?
maritime and land security, cybersecuri-
ty, training and consulting, and combat I think the uniqueness comes from our
systems to meet the requirements of the agility. By having that, you will have ac-
security and military sectors. cess to certain technology.

Q. What is the current market situation and
Q: What are the main areas that Barzan the way forward for you?
Holdings is focusing on right now?
As you know, the defence sector in gen-
So, basically we have these themes such eral is moving because of conflicts, spe-
as ammunitions and small arms. Under cially in Ukraine. This creates a lot of
the theme, we have many products and opportunities, and opportunities come
products from different companies. The with challenges. Currently, I think most of
second theme is basically the technolog- the countries are facing such challenges.
ical team where we are developing indig- I think the market situation is booming.
enous solutions to counter drones, for Everyone has an opportunity now to prove
example. And the unmanned capabilities their accessibility to different areas.

AZERBAIJAN INTERNATIONAL DEFENCE EXHIBITION 2024 SEPTEMBER-26-2024 5