Jetstar Unveils its New Uniform

Our Bureau - : Mar 1, 2024 - : 8:02 am

Jetstar introduced its updated uniform on Thursday (Feb. 29) as the airline approaches its 20 years of operations. Designed by Australian fashion designer Genevieve Smart, in collaboration with 40 Jetstar pilots, cabin crew, and airport team members over the past...

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Jetstar introduced its updated uniform on Thursday (Feb. 29) as the airline approaches its 20 years of operations.

Designed by Australian fashion designer Genevieve Smart, in collaboration with 40 Jetstar pilots, cabin crew, and airport team members over the past year, the collection will be worn by over 5000 frontline team members across Australia, New Zealand, Japan, and Singapore starting in late 2024.

The new pilot uniform transitions from traditional black to blue, featuring modern cuts, new epaulets, and the option of a neck scarf.

For cabin crew and airport staff, the uniform offers a variety of options including blue and orange blazers, a shirt dress, tailored skirts, tapered fit trousers, polos, and overcoats to accommodate individual preferences.

The color palette, inspired by sunset hues seen through an aircraft window, incorporates softer shades of orange complemented by blue.

“We’ve listened to our people and together wanted to create a uniform that reflects how far we have come as we move into our third decade of operation. With the help of Genevieve Smart, the newly designed collection caters to everyone and gives our crew more freedom to choose what they would like to wear,” said Stephanie Tully, Jetstar Group CEO

“Sustainability has been an important part of the process, including ensuring that Jetstar’s current uniforms are repurposed into new products. Our new look uniform comes as we celebrate our 20th birthday in May and adds to our investment in new aircraft, new routes, and new cabins for our international widebody fleet to help customers fly to more places more often for less,” she added.

“Embarking on the creative journey to design uniforms for Jetstar was a fabulous adventure that began with a deep dive into the airline’s vision and core themes of fun, unity, holidays, and affordable travel,” said Genevieve Smart, Co-Founder and Creative Director of Ginger & Smart.

“We focused on the anticipation of the destination, the excitement of looking at a map, dreaming about the possibilities, and the thrill of arriving at a chosen destination. The evolution from black to a dynamic blue and orange palette reflects Jetstar’s transformative journey over the past two decades, while the looks were intended to feel like pieces one might instinctively pack for a holiday, whether it's a linen jacket and cotton chinos, a shirt dress, or a smart polo.”

A group of 40 Jetstar frontline team members, including Raffaele Bin Aziz, Jetstar Asia Crew Performance Manager, participated in the design process and wearer trials, ensuring the final product is modern, professional, comfortable, and aligned with the brand image.

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