Korean Air, South Korea’s flag carrier airline, has released a new inflight safety video featuring a virtual flight attendant in a virtual setting, as stated by the company’s press release on Thursday (Jan. 4). According to the release, the airline...
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Korean Air, South Korea’s flag carrier airline, has released a new inflight safety video featuring a virtual flight attendant in a virtual setting, as stated by the company’s press release on Thursday (Jan. 4).
According to the release, the airline is aiming to reach out to its diverse customer base of all ages and cultural backgrounds. The sleek visual presentation is expected to garner passengers’ attention and increase viewers’ engagement levels.
“This will become a great example of the synergy created between the aviation industry and digital technology. We intend to change perceptions of inflight safety videos with these new ideas, and make them more relatable and engaging for passengers,” said a Korean Air representative.
This is the first time an airline has created a safety video featuring virtual humans: virtual human Rina and the virtual girl group of four, MAVE, are both creations of Metaverse Entertainment of Netmarble F&C.
The video takes place in the “Korean Air Safety Lounge” designed with airplane motives. The virtual space was created to make it easier to explain and understand the inflight safety rules. Rina, who gives safety instructions in the flight attendant uniform, is a virtual human who has completed safety training at Korean Air's Cabin Crew Training Center and was appointed as an honorary flight attendant. MAVE members play the role of passengers following the safety instructions.
Korean Air will begin to play the new safety video on all flights starting from January 4, and the video has also been released on the airline’s official YouTube Channel.
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