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Norwegian Air Selects Boxever for Personalisation Strategy

: Dec 10, 2019 - : 3:20 am

Boxever, the AI-driven personalisation platform , has inked a five-year contract with Norwegian Air Shuttle to provide its solutions as the backbone of the airline’s long-term personalisation strategy.

The airline’s multi-year plans include an extensive roadmap to deliver a more relevant, personalised customer experience across all of its customer interactions. The goal is to improve customer satisfaction and increase revenue.

Boxever’s Personalisation platform will act as the brain behind the airline’s customer facing channels so it can ensure that individual marketing to customers is as relevant as it can be and therefore increase engagement and revenue from each customer interaction.

The airline’s extensive personalisation strategy aims to utilise the wealth of data in an airline to deliver an even more customer-centric experience across the entire customer experience, from prospecting to customer care and retention. The CDP will also enable a leaner marketing tech stack enabling reduced IT costs and streamlining of the marketing processes.

“The more we delved into data-driven communications, the greater the potential proved to be,” said Kei Grieg Toyomasu, SVP of Marketing in Norwegian. “We look forward to accelerating this, leveraging Boxever’s personalisation technology and expertise.“

“We are extremely proud to work with Norwegian to help them deliver on their long-planned and considered personalisation strategy,” said Jon Williams, Chief Revenue Officer at Boxever. “The fact that the airline has a dedicated personalised strategy and team is proof of its intention to put the customer experience first but is also indicative of the value that companies are witnessing in terms of the solid ROIs that personalisation does deliver.”

Boxever was founded in 2011 and is backed by venture capital firms Polaris, Frontline, as well as Silicon Valley Bank.

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