Page 24 - AAA MARCH - APRIL 2013 ( CHINESE EDITION ) Online Magazine

FeaTure china in Focus
FEATURE CHINA IN FOCUS

Big Business: China

Prefers a Larger Option

While size isn’t everything, Chinese people seem to prefer larger
business jets. Why is this so? By China Aviation News

Business jeTs are widely used care more about their reputation, and
among the world’s top 500 enterprises. that Chinese people pay more attention
In contrast, in China, most enterprises do to personal relationships. They prefer
not feel the need for a business jet even to travel with families, friends and even
with strong economic power and extensive their clients rather than go out alone.
network of regional business contacts. Therefore, small business jets cannot
One of the main factors that limits the meet their needs.
development of business jets in China is However, none of the above are
how they are perceived – many Chinese the main reason why Chinese people
people regard them as a luxury item. Once prefer large business jets. Instead, the
you become familiar with the Chinese phenomenon can be best explained by
When buying or leasing a market though, you’ll notice that locals the shortage of aviation resources in
business jet, it is important have a preference for large business jets. China. For one thing, both small and
to consider its intended large business jets spend nearly the
function before deciding
on a particular model and Bigger is better – but why? same amount of money on pilots and air
make. That will affect the There are many reasons why Chinese crew, as these personnel are still scarce
size you choose too people prefer large business jets, some resources in China. Moreover, no matter
of which are emotional and some rational. how large the aircraft is, there is not much
It is true that Chinese people tend to difference in terms of the use of air routes
24 ASIAN AIRLINES & AIRPORTS MARCH / APRIL 2013 WWW.ASIANAIRLINES-AIRPORTS.COM