Page 25 - AAA MARCH-APRIL 2012 Online Magazine

FEATURE INTERIORS

ANY AIRCRAFT MUST DO TWO BASIC
things: it must fly safely and also carry
enough passengers to make its owner a
profit. As Zuzana Hrnkova, Head of Aircraft
Interiors Marketing at Airbus succinctly
points out, interior design is driven by two
key factors: Passenger – comfort/well-
being; and Airline – revenue generation
potential, lower maintenance cost.
“The target for cabin designers is
to find an optimum balance between
space allocated for the passenger and
luggage, cabin systems providing fresh
air, and comfortable atmosphere and
design whilst allowing airline efficient
operations and remaining adaptable to
market changes,” she says. Easier said
than done, especially with a changing
travelling population – and changing
traveller shape.
Are You Sitting Passengers love value seats. The rise of the LCC proves to be obese as to be normal size if the
Today’s passenger is almost as likely
the point. But repeat travel is influenced by more than
route is from the US or Australia. A good
Comfortably? just price. Get your cabin ambience right: comfortable, percentage of travellers want to work
on their notebooks (online, of course)
practical and welcoming - and the passengers will be
as they fly, next to other passengers
queuing up for repeat flights.
who only want a good night’s sleep. And
By Jeremy Torr most of all, whole families want to take
their luggage into the cabin to avoid
baggage collection delay. All these
Photo Captions
Et eaquam et demands conflict with each other, and
voluptatiur make cabin design a real balancing act.
restium aligendi But it’s one today’s plane makers are
quae denitatem getting better at.
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